I’ve started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. Please check the board out and give generously!
Also, please let me know if you seen any other events, products or services that are supporting the victims.
This t-shirt created by students at Boston’s Emerson College has already raised $40,000!
Today on CauseTalk Radio, Megan and I have some fun with the season’s Christmas cause marketing promotions. We’ve pinned over 60 campaigns on Pinterest. We look at the good, bad and ugly of these cause marketing efforts, and decide who deserves a visit from Santa … and who deserves a lump of coal!
Follow along with us on Pinterest as we sort through Santa’s sack of cause marketing goodies and goofs. Tune in now!
I might have been too busy on Halloween and Veterans Day cause marketing. Or I might have jumped ahead too soon to Christmas cause marketing, but I’ll be honest: I didn’t see a lot of Thanksgiving cause marketing this year.
However, I do have some favorites from previous years, including the Hanes Sock Drive Mark Horvarth put together in Los Angeles last year.
A local favorite for me here in Boston is Harpoon’s Grateful Harvest Cranberry Ale that supports local food banks.
You can check out the other promotions I found, both past and present, on my Thanksgiving cause marketing board on Pinterest. Also, read my post from last year: 6 Thanksgiving Cause Marketing Promotions I’m Thankful For.
Let me know if you have any additions to my board. You can use the hashtag #GiveThanksCM.
Today Megan and I chat with Christina Bennett of beauty brand Elizabeth Arden about their new cause marketing campaign on Pinterest, #PinItToGiveIt, in partnership with nonprofit Look Good Feel Better.
Christina shares how the campaign plans to reach their donation goal of 10,000 eyeliners (valued at $16-$18 each) to Look Good Feel Better by early fall. Other social media platforms such as Facebook will play a key role.
We also learn about Elizabeth’s Arden’s other cause marketing efforts, including a partnership with nonprofit Pencil, which is engaging Elizabeth Arden employees in New York City schools.
Sloane Berrent sent me this news on the latest campaign from beauty brand Elizabeth Arden that combines cause marketing with Pinterest. I was struck by how easy it is to execute a cause marketing promotion on Pinterest – and that Elizabeth Arden was a darn good teacher.
This is how it works:
Yeah, this is the hard part for most nonprofits, but not for Look Good Feel Better, which teaches beauty techniques to cancer patients that have appearance-related side effects from their cancer treatments. They were lucky to find Elizabeth Arden – or maybe EA found them. Whatever the case, once you have a partner that is willing to commit cash or product to a promotion (Elizabeth Alden is donating up to 10,000 eyeliners) you move next to creating the program on Pinterest.
On Elizabeth Arden’s Pinterest page they created a board called #PinItToGiveIt and uploaded a bunch of relevant images.… Keep reading
Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]
Your ultimate guide to doing well and good is here! Cause marketing is on the tongue of nearly every cause and company you talk to [...]
Copyright © Selfish Giving 2013