Tag Archives: pinning

Why and How Nonprofits Should Use Pinterest

Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! 

One site I’m committed to spending more time on in the new year is the virtual pinboard Pinterest. It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. 4,000 percent in six months!

The heavy presence of women 25-44 on Pinterest is what distinguishes it from other new social media platforms, which are generally populated by men 18-24. Here’s a site that already has the audience everyone wants: women and moms who make most of the household buying decisions.

I think most people jump on Pinterest for the same reason I did. They want a place to easily organize images and display them all in one place. No more looking at pictures one at a time. No more digging through tabs to find the album you’re looking for. It’s all right there.… Keep reading

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