As October comes to a close, we take one more look at Pinktober with Susan McPherson, head of CSR at Fenton, and then dive right into November and #GivingTuesday, which will launch November 27th.
And, of course, we’d be remiss if we didn’t touch briefly on Super Storm Sandy and how some companies have stepped up – while others have stepped in it!
All this and more on today’s episode of Cause Talk Radio – tune in now!
Today on Cause Talk Radio, Dr. Samantha King, author of Pink Ribbons, Inc., shares her take on Pinktober and the overflow of corporate support for breast cancer “awareness”.
Samantha, Megan and I navigate the history of National Breast Cancer Awareness Month (you might be surprised who is behind this effort), whether the “awareness” created is doing any good and what an ideal “Pinktober” might look like.
Also: how consumers should be vigilant in selecting pink protducts this month and what alternatives exist to Susan G. Komen for the Cure.
You know where I stand on at least one Pinktober nonprofit: Take the Pledge: No Pink for Brinker in October.
October is such a busy month for breast cancer fundraising that it’s called Pinktober because of all the pink ribbon products and events that benefit breast cancer causes.
No other breast cancer organization is more wired to Pinktober than Komen for the Cure, which raises tens of millions of dollars from cause marketing promotions with such well known brands as General Mills, Old Navy, New Balance and Walgreens.
But the fact that Komen founder Nancy Brinker sits atop this pyramid is a disgrace, and we need to ratchet up our calls for her to quit Komen for good.
Here’s how you can help.
Selfish Giving and Cone Communications, a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.
In choosing ribbon-worthy “pinktober” campaigns we began with two standards to guide our selections.
First Standard: Does the program says exactly what charity will receive the funds, with enough information for a person to find and investigate the charity on their own. (e.g. Funds raised will benefit Breast Cancer Research Foundation. Learn more at www.bcrfcure.org.)
Second Standard: Does the program say exactly how much money the charity will receive – either in total or from each purchase with a projection of the total and any minimum or maximums built-in. (e.g. X charity will receive ten cents from each yogurt sold for a total minimum donation of $50,000 and a maximum donation of $100,000.)
All the programs we chose that fundraising goals met these two standards.… Keep reading
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