What started with 40,000 pounds of chicken has grown into a million dollar cause marketing program.
Since 2004 when Ocean State Job Lot began selling their signature red gift box in their 100 stores to support cancer care services at the hospital, Job Lot has hosted multiple pinup programs that will surpass $1 million shortly after they start their winter program this weekend.
(It’s not s a surprise considering how well their business is doing, even during a recession!)
Last year’s winter program, which ran for four weeks, raised $212,000. For the past two years, OSJL has done a second program in the spring in support the food pantry at the hospital.
Cause marketing is just one way the owner of this New England discount retailer, Marc Perlman, helps us. In addition to being a major individual donor to the hospital, his company gives us clothes, coats and food for our patients.… Keep reading