Tag Archives: ntc

CauseTalk Radio Ep08: Nonprofit Technology Conference: Mobile Rules, Pinterest Drools


In this episode of Cause Talk Radio, Megan and I talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week’s Nonprofit Technology Conference (NTC) in San Francisco.

  • We discuss what the hot topic is this year at NTC – mobile technology – and surprisingly what’s not – Pinterest!
  • Frank also discusses a new report out from Blackbaud on the state of social networking with nonprofits and how they’re leveraging blogging, Facebook, Twitter and other networks for good.
  • Finally, Frank gives us an update on his three-month old triplets and how much he misses changing dirty diapers when he’s away at conferences such as NTC.

I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.… Keep reading

Is Your Road to Success Paved with Location Based Services?

 

Thanks to everyone who came out to our breakout session on Saturday at the 2011 Nonprofit Technology Conference in Washington, D. C. We had a blast, and thanks to some good questions afterward, I think we all learned something.

Here’s a summary of the key points from my presentation.

Action-Triggered Donations (ATD). Most of the major location-based cause marketing programs have been ATD’s. Your check-in triggers a donation from a retailer. This was the case in January with SCVNGR and American Eagle when an “action” in Time Square triggered a donation to Big Brothers Big Sisters.

Badges. I’m eagerly awaiting the arrival of a cause marketing badge! An attendee at our session from St. Jude Children’s Research Hospital reported that their longtime partner Chili’s Bar & Grill explored getting a badge for its annual cause marketing program for the hospital but the $15,000 fee Foursquare wanted to charge was hard to justify.… Keep reading

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