Tag Archives: nonprofits

Halloween Fundraising 101: A Killer Guide for Nonprofits

Written on October 31, 2012 in Cause Practices
0 Comments

It’s Halloween!

Halloween is my favorite holiday, especially when it comes to fundraising and cause marketing. I could write yet another post on Halloween but I’ve said it all before. Here’s a round-up of some of my best Halloween posts on fundraising and cause marketing from my blog and around the web.

My Own Experience with Hallowen

Halloween Town Boston [VIDEO]

Halloween Town by the Numbers

Countdown to Halloween Town: Pinups to the People

Halloween Cause Marketing is a Treat, Not a Trick

Why You Should Have a Halloween Fundraiser

5 Reasons to Have a Halloween Fundraiser

4 Reasons to Have a Halloween Fundraiser Next Year, 8 Ways to Get Started

Halloween Cause Marketing

Halloween Cause Marketing Scares Up Funds for Nonprofits

Halloween Cause Marketing Board [PINTEREST]

Halloween Inspired!

5 Nonprofit Lessons from The Walking Dead

Hurricane Hits! Apocalypse Looms! Get a Go Bag!

CauseTalk Radio Ep31: Red Cross Targets Millenials with “Saving Zombies [PODCAST]

P.… Keep reading

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Will Your Nonprofit Pick QR Codes or NFC?

Written on February 20, 2012 in Cause Practices
2 Comments

I’m dying to know, which one will you choose, QR codes or NFC?

QR codes have their advantages.

  • QR codes are offline hyperlinks that connect the offline world to online content.
  • The technology is being used by 14 million people.
  • QR codes can be put on anything and only need to be one square inch to be effective.
  • You can customize QR codes. You can make them pretty, add your logo and use every color in the rainbow.
  • You can store a lot of data on a QR code. You name it and you can encode it on a QR code.
  • You can easily track QR code scans, location and mobile device used so you analyze results and adjust your marketing campaign accordingly.

Yeah, I’m a fan of QR codes, especially since I’m writing QR Codes for Dummies.

But you might be favoring NFC or Near Field Communication.

  • NFC is a short-range broadcast technology that allows smartphones to interact with other devices when held close together.

    • … Keep reading

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How Nonprofits Can Stop a Zombie Apocalypse

Written on October 27, 2011 in Cause Practices
18 Comments

I love zombie films.

I can’t get enough of them, especially around Halloween when the shadows from the leafless trees take on ominous shapes. Yikes!

While you may not share my love for the semi-dead, you might agree with this: most of us are surrounded by these mute, will-less, dumb, sometimes evil and dangerous brutes everyday.

The zombies stalking nonprofits are the people and situations they face daily that threaten their success and risk plunging them into a zombie apocalypse.

It’s scary stuff. Fortunately, there’s help thanks to my extensive zombie cinematic background and training.

One of my favorite zombie movies is Zombieland, which has a long list of rules for survival, shared throughout the film by the main character, Columbus.

Eight of these rules are critical to your nonprofit’s survival. Ignore them at your own risk.

1. Cardio. The calorically-challenged end up as zombie food because they can’t outrun these monsters.… Keep reading

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Are Nonprofits Ready for the End of Corporate Philanthropy?

Written on May 17, 2010 in Cause Practices
24 Comments

Boston’s own Scott Beaudoin, who’s also MS&L Worldwide’s North America director of CSR and cause marketing, asked in PRWeek Insider’s blog last week is this “The End of Corporate Philanthropy?”

Scott’s prompt was Nestle SA Chairman Peter Brabeck-Letmathe’s recent remarks that he’s against corporate philanthropy because it could lead to a misuse of funds. (I guess he had already doubled checked that the company money used for client entertainment was all well spent.)

What Peter and Scott are in favor of are “social investments that are aligned with the business.”

Like it or not, this is the future of corporate giving for businesses large and small. Of course, this won’t be “giving” at all but rather strategic social investing. And the timing is right for several reasons.

  • With the drumbeat of earnings and ROI stronger than ever, companies can no longer fund generous philanthropy programs. Investment in causes, not giving, must be the mainstay if companies are to continue to play a meaningful role in addressing societal issues.

    • … Keep reading

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Restaurant Adds Foursquare, Fundraising Advice to Menu

Written on May 5, 2010 in Location-Based Cause Marketing
6 Comments

Last week we enjoyed a sumptuous Foursquare promotion created by Boston’s own Boloco. The Foursquare Mayor Boloco Card is bursting with creativeness, spices and natural goodness, just like the food Boloco serves.

The promotion is a feast for us who are looking for ways to use geo-location services. Boloco’s efforts offer direction on how causes can create their own 4sq promotion with local businesses.

Here’s how.

Start by re-reading last week’s post. Think your nonprofit isn’t big enough to give Foursquare a try? Think again. Worried that you don’t have the technical skills to work with the geo-location site? No special skills are required. Not sure that you should be focusing on Foursquare in the first place? Read my post here.

Identify prospects to approach. Stores or restaurants with multiple locations and foot traffic are your best targets. You’ll see why soon. Boloco is a perfect example. They have 16 busy locations throughout New England.… Keep reading

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