Tag Archives: mobile payments

Donate to a Cause When You Pay with Your Smartphone

Written on September 5, 2012 in Cause Tools
4 Comments

Massachusetts-based SCVNGR said last week that its mobile payment service, LevelUp, will allow users to donate their loyalty credits to one of five charities.

Loyalty credits are what you earn when you use Levelup at a participating business. For example, if you spend $40 at a restaurant and use LevelUp to pay you could earn a $5 credit for your next visit. Now, you can use part or all of that credit to support a cause.

I’ve written about LevelUp before. I’m rooting for the home team, but with Square (which recently inked a partnership with Starbucks), Paypal and others competing in the same space, I’m unsure who will be the winner in the mobile payment wars. Still, LevelUp’s efforts to connect cash with cause demonstrate how seamlessly charity will fit in the coming mobile wallet.

Here’s how you can donate to a cause on LevelUp.

After you you open the LevelUp app, you click on settings.… Keep reading

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Foursquare + Mobile Payments = New Cause Marketing Platform

Written on January 31, 2011 in Location-Based Cause Marketing
13 Comments

The latest cause marketing program from Foursquare is looking a lot like last year’s. Maybe the folks at Foursquare should watch the movie Groundhog Day.

Don’t get me wrong, it’s all for a great cause, but location-based services like can be used for much more than action-triggered donations.

What if Foursquare could combine a special offer with a mobile payment so that shoppers could check-in an give.

Take the example above of Sports Authority and Boarding for Breast Cancer. If a consumer checks in at a Sport Authority they would get a message that says:

Sports Authority is supporting Boarding for Breast Cancer. Donate a dollar through Foursquare and we’ll match your donation up to a total donation of $10,000.

Here comes the cool part. The consumer can donate to the cause directly through Foursquare with the touch of a button. No more asking at the register for shoppers to support a cause.… Keep reading

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Starbucks Mobile Payments May Give Cause Marketing a Jolt

Written on January 24, 2011 in Location-Based Cause Marketing
7 Comments

I love the new mobile payment app from Starbucks. It’s great having one less card to carry around (I’m down to a driver’s license and a credit card).

There’s also a total coolness factor, especially when Chris Noble introduced me to the new app several weeks before most people, including most of the staff at Starbucks, knew it was working in stores.

Explaining the technology to the cashier, assuring them it would work if they carefully followed my instructions. Answering the questions of the people in line behind me. I never felt so “in the know” in all my life. God I hope it happens again.

But enough about me.

As Starbucks goes so goes American business. Target has been using this very technology since last February, but I didn’t hear about it until the news spread late last year that you could use your smartphone to buy your Starbucks at Target.… Keep reading

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