I talk to more and more people every day who want to use Foursquare and other location-based services for fundraising and cause marketing.
I point them to a whole series of posts I’ve written on the subject. But now I think I need to make the whole process just as simple as possible.
Fortunately, I have some help as McDonald’s has just launched a Foursquare promotion with its restaurants in Philadelphia to benefit the Ronald McDonald House Charities (RMHC). This promotion runs through March 17th.
Here’s what you’ll need for your cause marketing promotion on Foursquare.
- A partnership between a cause and company. In this case, it’s McDonald’s and the RMHC. No company or cause? No cause marketing.
- At the minimum, the company has made a commitment of money or product per check-in. McDonald’s is donating $1 for each check-in.
- The venues that will be part of the promotion need to be claimed on Foursquare.