Tag Archives: marketing

10 Commandments of Cause Marketing

Written on April 26, 2010 in Cause Marketing 101
18 Comments

Having escaped the bonds of traditional philanthropy, cause marketers set forth for the land of milk and honey. During their journey, a tribe among the cause marketers, called Komen, made a great golden [deep-fried] chicken and they worshiped it.

Everyone got really pissed. And they complained of the golden chicken.

To avoid ever having another stupid golden chicken, the cause marketers agreed to these 10 commandments of cause marketing.

#1 You shall know what cause marketing is. You can use my definition of cause marketing, but I point you to others. Be sure to read the comments to my post as well.

#2 You shall not confuse cause marketing with philanthropy, sponsorship or corporate social responsibility. While cause marketing certainly involves giving, philanthropy is not the primary goal. Marketing is. Sponsorship is very similar to cause marketing, but what distinguishes the two are the tactics they employ. I’m not totally sure what CSR is, but it’s not cause marketing.… Keep reading

…

Better Cause Marketing with SEO

Written on April 14, 2010 in Cause Practices
4 Comments

Before you read this post you and I have to agree on some basic things.

  1. You should be doing cause marketing. (And not knowing what cause marketing is isn’t an excuse.)
  2. If you’re doing cause marketing, you should be discussing and promoting your program online via a website or blog. It’s good for you, for your corporate partners and for business development.

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results.

But first: what is SEO? Wikipedia has a clear and simple definition:

Search engine optimization is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via unpaid search results [as opposed to paid ads].

We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need.… Keep reading

…

Related Posts Plugin for WordPress, Blogger...
  • About Joe

    Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]

  • Resources

    Your ultimate guide to doing well and good is here! Cause marketing is on the tongue of nearly every cause and company you talk to [...]

  • Upcoming Webinars

    05.14.13 - Charityhowto.com: Fundraising with Businesses - 6 Tactics that Will Raise More Money

    06.04.13 - Charityhowto.com: Fundraising with Businesses - 6 Tactics that Will Raise More Money

    • Copyright © Selfish Giving 2013