Tag Archives: kfc

KFC, Dairy Queen Show Nonprofits How to Raise Money at the Register [VIDEO]

Written on December 14, 2011 in Cause Practices
4 Comments

Two weeks ago I wrote about Maggie Keenan, a graduate of my Six Figure Cause Marketing Program and happy owner of Cause Marketing for Dummies. She’s launched a pinup program with her KFC and Dairy Queen stores in southeast Georgia that’s doing very well.

I’ve asked Maggie to stop by and update us in the comments section of this post.

Maggie was kind enough to record this interview with some of the key people involved in the program. These wonderful supporters talk about so many of the things that are important to a successful cause marketing program I just had to share it with you!

  • A sincere commitment to the program’s success.
  • A recognition that local businesses should support local causes.
  • Each store involved in the program has a tangible goal to achieve.
  • Each location has an in-store ambassador to motivate and track employee success.
  • Store managers volunteered at a Salvation Army to see firsthand where the money they raise will go.

    • … Keep reading

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6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Written on November 29, 2011 in Capplause, Cause Marketing 101
5 Comments

I love when students put their education to good use.

Maggie Keenan, a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course, which shows nonprofits and businesses how to develop and execute an effective and lucrative cause marketing program.

Maggie gets an A+ for her latest effort: a regional cause marketing program to support the Chatham-Savannah Authority for the Homeless, Inc. Hodges Management Company, which owns the local KFCs, KFC/TacoBells and DQ Grill & Chills, approached the Housing Authority about doing something to help the homeless this holiday season.

Thanks to Maggie, they came up with a great campaign: Dishing Out Meals: Fighting to End Hunger & Homelessness in Our Community.

You can read all about Maggie’s outstanding cause marketing program on her blog. But let me take a moment to mention some of the things I really love about it.… Keep reading

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Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Written on June 16, 2011 in Cause Marketer's Journal
13 Comments

It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. I learned a lot, particularly about Type 1 and Type 2 diabetes. I plan to put my new found education to good use in the coming months.

But there are lessons for everyone from this cause marketing promotion.

For Juvenile Diabetes Research Foundation

  1. You can distinguish between Type 1 and Type 2 diabetes all you want but many average Americans like me will – correctly or incorrectly – view a soda promotion to benefit kids with diabetes as the wrong type of cause marketing for a voluntary health organization. Even critics of my original post who hammered me day after day for my lack of knowledge of juvenile diabetes and strove to disconnect the genetic form of diabetes from sugary drinks conceded they would not have signed off on this promotion if they worked at KFC or JDRF.

    2. … Keep reading

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KFC Shows They Don’t Give a Cluck. This Time with Juvenile Diabetes

Written on June 10, 2011 in Causerants
113 Comments

I just can’t understand what Kentucky Fried Chicken is thinking with its latest cause marketing program. This picture says it all. Buy a HALF-GALLON of soda – with 800 calories from 56 spoonfuls of sugar – for $2.99 and a buck goes to Juvenile Diabetes Research Foundation.

I’m actually more astonished that JDRF would sign on for such a pact. KFC showed it’s a bird of a different feather last year with Buckets for the Cure and the dreadful Double Down. It’s no surprise to me that they deep fried their reputation again, covering it with a disgusting, unappealing exterior that few can digest.

But JDRF should have known better. I Googled the partnership and some Dallas KFC’s were selling JDRF’s signature sneaker pinups, which seems a more appropriate venture as it’s not directly connected to KFC’s menu.

I’ve said this before: I don’t have a problem with nonprofits and fast-serve chains doing cause marketing.… Keep reading

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Why White Castle’s Cause Marketing is Better than KFC’s

Written on May 10, 2010 in Cause Marketing News
39 Comments

It was only a matter of time before it happened. In some ways I’m surprised it even took a week. It began with this tweet from fellow cause marketer Steve Drake:

White Castle is selling a hamburger and onion scented candle in their restaurants and online for ten bucks with proceeds (good luck finding out how much, but this article says the promotion will raise $50,000) going to Autism Speaks. The candle has been a huge hit. It’s sold out online and sales at restaurants have been brisk as well.

Shortly after Steve’s tweet, Estrella Rosenberg said what a lot of us must have been thinking:

Estrella is referring, of course, to the Komen/Kentucky Fried Chicken Buckets for the Cure cause marketing program that has sparked outrage both online and off. To catch-up on the controversy, I suggest you read Scotty Henderson’s, Nancy Schwartz’s and my posts on the topic.… Keep reading

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