Tag Archives: john haydon

Why Every Cause Marketer Should Buy Facebook Marketing for Dummies

Written on February 13, 2012 in Cause Marketing & Social Media
15 Comments

I’m really proud of my buddy, John Haydon. He just published his first book, Facebook Marketing for Dummies. I can’t think of a person more capable of writing this title for Wiley Publishing than John. He has incredible knowledge of Facebook marketing.

I’m lucky because I don’t need this book as much you do. I have John. He and I have been friends since we met on Twitter in 2008. If I have a question about Facebook, I just call him.

Now you can too by buying this helpful book, which shares all the things John would tell me about Facebook marketing (minus all the swear words and talk about how skinny and hairy he is compared to how fat and bald I am).

Combined with John’s amazing blog, the book gives you one stop shopping for Facebook marketing advice. And all for sixteen bucks!

From a cause marketing perspective, this book is an important addition to the tool chest.… Keep reading

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Better Cause Blogging with Headway Themes

Written on December 2, 2010 in Cause Tools
5 Comments

One of the best things I ever did to promote the cause marketing program at my nonprofit is start my blog Selfishgiving.com. It’s something you should do too. Besides, blogging is a great way to learn about cause marketing as you write about it. And thanks to Headway Themes it’s both easy and fun.

When John Haydon rebuilt my blog earlier this year and told me he would be using a Headway Theme, I really didn’t know what to expect. A theme? You mean like what I used to write in high school? John assured me that my blog would still be on a WordPress platform, and I would write and publish my posts the same way as I did before. But he added, “Joe, you’re going to love Headway.”

And John was right. Here’s why.

I could change the look of my blog without knowing any code. Shortly after John finished setting up my blog I got into my tinkering mode and wanted to make all sorts of little changes without calling John every time.… Keep reading

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Using Cause Marketing to Get Likes on Facebook

Written on September 8, 2010 in Cause Marketing & Social Media
6 Comments

I’m glad John Haydon introduced me to Danny Brown, because he’s given me a great idea on how to extend my retail point-of-sale programs to Facebook where I can get “likes” for my nonprofit and my retail partners.

Danny’s starting point is getting offline retail coupons online to Facebook.

Grab the artwork from your existing flyer (or make one unique to Facebook) and then transfer that to a tab on your page’s navigation menu. Currently this is created using the FBML application (and some HTML coding), though soon you’ll have to change to iFrame.

Call your tab something simple like Coupons or Discounts to grab attention. Then, to encourage folks to Like your page, only make the coupon or discount available to people after they like you. If you’re unsure how to do this, my friend John Haydon has a great guide on using Facebook HTML as well as hiding offers until people click your Like button.

… Keep reading

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Better Cause Marketing with Facebook Places

Written on August 24, 2010 in Location-Based Cause Marketing
4 Comments

If you’re a cause marketer or fundraiser that’s been waiting to check-in to location-based services, now may be the time as the biggest and most popular social networking site, Facebook, has just rolled out Places.

All you need to get started with Places is a Facebook account, which like 500,000 million people out there you probably already have, and an iPhone.

I like Aaron Strout’s point that Place was made for the masses, not the early-adopter geeks who jumped on to Foursquare, Gowally and Whrrl. So it’s very easy to use.

However, there are some things you should know.

Watch this video from Facebook. “Why Check-in”

Safety-first. Do you want the whole world to know where you are? It’s a good question because on Facebook there is no opt-in to Places. All your “friends” will know where you are, unless you tell Facebook otherwise.

Check out Beth Kanter’s post on privacy concerns and, if you’re in the Witness Protection Program, how to disable Places.… Keep reading

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A New Look for Selfishgiving.com

Written on March 11, 2010 in Cause Marketing News
3 Comments

Cause marketing news, advice and commentary just got better (looking). Welcome to the new and improved Selfishgiving.com!

Late last year I started thinking of refreshing my blog with a new look that I could extend to all my other social media platforms and offline activities. A lot had happened since the last redesign two years earlier!

At first I only thought about changing the look of my blog, but John Haydon was writing some great posts on how Headway Themes could enhance your blog. That’s when I came into contact with Grant Griffiths, who kindly gave up a couple hours of his time to talk about my business goals for Selfish Giving and how Headway Themes might help.

After talking to Grant and John, I was sold on the benefits of Headway Themes.

The next step was to find a designer who could take Selfish Giving in a new direction.… Keep reading

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