This is my featured post in Mediapost: Causes. Subscribe to its weekly newsletter and learn from some of the best thought leaders in the cause world!
One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. When you “Like” the nonprofit’s page or the company’s page – or both, depending on the promotion – the company makes an in-kind or cash donation to the nonprofit.
A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November. “Liking” the page triggered one meal donation, and more donations were earned as fans answered football and food-related trivia questions through the 2 Minute Trivia Drill Game.
The program generated a whopping 25 million meals for Feeding American food banks across the country.
An added benefit of Facebook Like promotions is the boost in fan count on both partners’ pages as friends and family ask others to “like” the page.… Keep reading