I love Christmastime! There’s classic music like Grandma Got Run Over by a Reindeer, time with friends and family (minus grandma), lots of delicious baked goods from my wife and, yes, presents!

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together.

Macy’s ‘Believe’ Campaign to Benefit the Make-A-Wish Foundation

In its fourth year, Macy’s ‘Believe’ campaign will donate $1 (up to $1 million) for each letter to Santa mailed at its stores. Macy’s doubled their donation for National Believe Day on December 9th. They even have a Believe-o-Matic app that kids can use to make their own Christmas cards.

I like this campaign because it’s a long term commitment to Make-A-Wish, has tons of different features to it and has a slick website. Check it out. It. Is. Awesome. Finally, we have a big retail chain that’s sticking its flag in the ground and saying MERRY CHRISTMAS instead of happy holidays.… Keep reading

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