CNN did a good story on cause marketing this past weekend that really captured what great cause marketing looks like and the commitment that’s needed to make good campaigns exceptional.

The backdrop for the story is Guy Harvey, Inc., which among other things, runs a chain of seafood restaurants that support the owner and namesake’s passion for causes that work to save the ocean.

Here’s what you can learn about cause marketing from Guy Harvey, Inc.

Cause marketing at its best comes from a place that is authentic, passionate and credible. Even if Guy Harvey didn’t have a business to support oceanic causes, he’d still support them personally. Adding cause marketing to his business is just an extension of his deep, personal values (as are his photography and drawings of marine life).

If you share Guy Harvey’s passion for a cause and own a business, you’re probably already doing cause marketing.… Keep reading

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