Back in September, I introduced you to my friend Beth Pfiel (@readerbean) and her nonprofit The Bachmann-Strauss Dystonia & Parkinson Foundation.
Beth had asked for my help creating their first cause marketing campaign, a pinup program with Garden of Eden, a grocer and specialty food store with five locations in New York and one in New Jersey .
Beth had a busy fourth quarter, but we recently had a chance to catch up about the results of the program.
- With just six small grocery stores participating Beth raised over $6,000. Her best store raised $1,700.
- In addition to being the top pinup seller, the South Orange, NJ store did a great job promoting Jake’s Ride, which raised $204,000.
Overall, Beth felt that pinups were a great way to raise additional revenue and to educate Garden of Eden employees and shoppers about Bachmann-Strauss.
Beth stressed that it’s important to get store managers committed to the cause as they are the ones who ensure employees are selling the pinups at the register.… Keep reading