This week, Megan and I talk to Sandra Morris of CafeGive and learn how small to medium-sized businesses are supporting causes by leveraging Facebook and CafeGive technology.
Hear about how Portland-based Community Cycling Center (1,400 Facebook fans) grew a $5,000 gift from The Bike Gallery (3,100 Facebook fans) to over $18,000 in 30 days. Tune in now!
I’m really proud of my buddy, John Haydon. He just published his first book, Facebook Marketing for Dummies. I can’t think of a person more capable of writing this title for Wiley Publishing than John. He has incredible knowledge of Facebook marketing.
I’m lucky because I don’t need this book as much you do. I have John. He and I have been friends since we met on Twitter in 2008. If I have a question about Facebook, I just call him.
Now you can too by buying this helpful book, which shares all the things John would tell me about Facebook marketing (minus all the swear words and talk about how skinny and hairy he is compared to how fat and bald I am).
Combined with John’s amazing blog, the book gives you one stop shopping for Facebook marketing advice. And all for sixteen bucks!
From a cause marketing perspective, this book is an important addition to the tool chest.… Keep reading
Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook “likes” for cause marketing. The change should shakeup how organizations weigh the meaning/worth of a Facebook “like.”
All of us have seen Facebook cause marketing programs before. If you “like” the nonprofit’s (or sometimes the businesses’) page the company makes a donation to the nonprofit. I call it action-triggered cause marketing because it requires no purchase from the user, just an action.
I came across one of these Facebook like promotions just last week. For September 19th only Weight Watchers agreed to donate a dollar to Share Our Strength, an anti-hunger organization, for every Facebook like on the company’s or nonprofit’s page.
Facebook “like” cause marketing promotions are simple transactional programs that raise nonprofits a few bucks and increase their Facebook following, which might help turn fans into supporters.
Moving forward Facebook visitors won’t have to “like” a page to comment and post on it.… Keep reading
I’m glad John Haydon introduced me to Danny Brown, because he’s given me a great idea on how to extend my retail point-of-sale programs to Facebook where I can get “likes” for my nonprofit and my retail partners.
Danny’s starting point is getting offline retail coupons online to Facebook.
Grab the artwork from your existing flyer (or make one unique to Facebook) and then transfer that to a tab on your page’s navigation menu. Currently this is created using the FBML application (and some HTML coding), though soon you’ll have to change to iFrame.
Call your tab something simple like Coupons or Discounts to grab attention. Then, to encourage folks to Like your page, only make the coupon or discount available to people after they like you. If you’re unsure how to do this, my friend John Haydon has a great guide on using Facebook HTML as well as hiding offers until people click your Like button.
Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]
Your ultimate guide to doing well and good is here! Cause marketing is on the tongue of nearly every cause and company you talk to [...]
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