Tag Archives: evernote

Smartphones are Changing Your Cause Marketing Pitch

Written on September 10, 2010 in Cause Tools
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I’m not the first to say that smartphones are changing the way we pitch our ideas. They seem to be an ever present part of our business conversations (e.g. explaining, informing, demonstrating, visualizing, reinforcing). They’re like portable PowerPoints, which, fortunately, we seem to use better than real PowerPoints presentations.

Here’s how to use your smartphone to enhance your next cause marketing pitch.

Load it with the right apps. To share examples of past or current cause marketing programs, especially pinups, I use Evernote. I tag each image and store it in a dedicated folder for easy retrieval. For proposals and presentations I use Dropbox. If I want to share something I read or saw online I’ll open Read It Later. Want to talk more? I’ll send you my business card via bCards Pro.

Are you a good sharer? Regardless of the tool I use to share audio, pictures and video, I always have an easy way to share them with my listener, usually via email or a public URL.… Keep reading

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Apps I Use for Cause Marketing

Written on July 5, 2010 in Cause Tools
8 Comments

Anyone who knows me knows how important my iPhone is to me, especially now that I have the super-fast 4G! Except for typing posts like this one, which I’m writing on my iPad, I do just about everything on my iPhone.

This means I do a lot of my cause marketing business with my iPhone and the apps I download. Earlier I gave you five apps I use for cause marketing.

Here’s an update on what apps I have on my home page and how I use them.

Evernote. One of my favorite apps, especially now on the iPad. Evernote has been a great place to store everything from articles on Foursquare to samples of pinups that are invaluable for sharing at client meetings. Between Evernote’s folders and tags I can organize and sort things any way I want, and email them to anyone at the click of a button.… Keep reading

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Better Cause Marketing with the iPad

Written on June 23, 2010 in Cause Tools
6 Comments

We recently got an Apple iPad as a gift. I knew I would like it because I love my iPhone, and in many ways the iPad is really just a big iPhone.

But at first it was a little bit too much like an iPhone–just one I couldn’t put in my pocket.

But the more I used it more I liked it. I downloaded apps for the iPad. I also bought the keyboard dock so unlike my iPhone I wouldn’t be stuck pecking away one letter at a time on the screen’s keyboard.

The keyboard dock dramatically changed my experience with the iPad. I felt liberated!

It wasn’t long before I started thinking how I could use the iPad for cause marketing. Here are some of the ways it’s already become a helpful tool.

Blogging. The keyboard dock was an absolute must here. While I’ve read that some bloggers type posts right from the iPad’s keyboard, this wasn’t for me.… Keep reading

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5 Apps I Use for Cause Marketing

Written on February 10, 2010 in Cause Tools
5 Comments

I’m frequently asked what apps I use to stay abreast of the latest news on cause marketing, how I add my two cents and find the occasional prospect. My list is actually a lot shorter than you might think.

Tweetdeck. Twitter is my main source of information on just about everything, including cause marketing. Just 18 months ago I read a slew of magazines and three newspapers a day. My inbox was peppered with daily keyword alerts from Google and marketing newsletters. Today, I only use Twitter. And on my desktop to manage the influx of info is Tweetdeck.

When I come across a tweet with a link I want to read later, I no longer save it to Delicious. I just favorite it in Tweetdeck. If I want to save it longer, I ship it off to Evernote.

Tweetdeck is great because Twitter search, Facebook and Linkedin can now all be viewed on one magnificent screen.… Keep reading

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Better Cause Marketing with Evernote

Written on September 17, 2009 in Cause Practices, Cause Tools
5 Comments

evernoteI’m always looking for good tools to help make my cause marketing job better and easier, and one of the best additions of late has been Evernote.

What is Evernote?

Use Evernote to save your ideas, things you see, and things you like. Then find them all on any computer or device you use.

Evernote is one-stop saving for everything. Text, pictures and voice. Best of all, everything is searchable, including text in PDFs and in pictures so it’s super easy to find whatever you’re searching for.

Here are some of the ways I use it for cause marketing, and how you can too.

Project management. For each cause marketing project you can create an online notebook for everything related to it. Evernote makes this easy by giving you a bookmarklet to clip text directly from web pages. You can also email Evernote and even tweet them! In short, they give you lots of different ways to save the things you see and like.… Keep reading

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