I’m not the first to say that smartphones are changing the way we pitch our ideas. They seem to be an ever present part of our business conversations (e.g. explaining, informing, demonstrating, visualizing, reinforcing). They’re like portable PowerPoints, which, fortunately, we seem to use better than real PowerPoints presentations.

Here’s how to use your smartphone to enhance your next cause marketing pitch.

Load it with the right apps. To share examples of past or current cause marketing programs, especially pinups, I use Evernote. I tag each image and store it in a dedicated folder for easy retrieval. For proposals and presentations I use Dropbox. If I want to share something I read or saw online I’ll open Read It Later. Want to talk more? I’ll send you my business card via bCards Pro.

Are you a good sharer? Regardless of the tool I use to share audio, pictures and video, I always have an easy way to share them with my listener, usually via email or a public URL.… Keep reading

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