One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products.

Here are the reasons why.

Americans want MORE cause marketing

83%. That’s the number of Americans that wish more of the products, services and retailers they used would support causes.

Americans also think that company support for causes is acceptable (88%) and they reward those companies with a positive image (85%) .

Cause  Marketing Differentiates Brands and Drives Sales

The number of Americans that have said they bought a product because it was associated with a cause has doubled since 1993 (41%).

Cause adds value at every turn. 1 in 5 consumers will pay more for a cause-related product. A cause will prompt 61% to try a product they’ve never heard of.… Keep reading

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