One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products.
Here are the reasons why.
Americans want MORE cause marketing
83%. That’s the number of Americans that wish more of the products, services and retailers they used would support causes.
Americans also think that company support for causes is acceptable (88%) and they reward those companies with a positive image (85%) .
Cause Marketing Differentiates Brands and Drives Sales
The number of Americans that have said they bought a product because it was associated with a cause has doubled since 1993 (41%).
Cause adds value at every turn. 1 in 5 consumers will pay more for a cause-related product. A cause will prompt 61% to try a product they’ve never heard of.… Keep reading