Tag Archives: cone

CauseTalk Radio Ep39: Cone’s Craig Bida Sees Future of Cause Marketiing in 2013 Crystal Ball

Written on January 3, 2013 in CauseTalk Radio Podcast
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In today’s episode of CauseTalk Radio, Megan and I talk to Craig Bida, Executive Vice President of Cause Branding at Cone, on lessons learned in 2012, and how cause marketers should adjust their course in 2013. We share some of our favorite programs from last year and Craig looks ahead with his 5 Anti-Trends for 2013.

If you want to hear from a razor sharp leader in the field who wisely avoided the spiked egg nog over the holidays and instead focused on peering into the future of cause marketing, you should resolve to listen to this episode! We promise you’ll feel better and more alive than our producer Pete Wright and Ted Strand, Megan’s husband, felt after eating this bacon bomb!

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CauseTalk Radio Ep14: Cause Marketing, Cause Branding, CSR: What’s the Difference?

Written on June 14, 2012 in Cause Practices, CauseTalk Radio Podcast
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In today’s episode, we chat with Craig Bida, Executive Vice President, Cause Branding and Nonprofit Marketing at Cone Communications, to discover – once and for all – what the difference is between corporate social responsibility (CSR), cause marketing and cause branding. Don’t know the difference yourself? Today’s show’s a must-listen. Craig’s background in consumer products at P&G frames the conversation and we take a deep dive into the evolution of this field of doing well by doing good

Qrcode 5510298

I generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

Resources

Craig’s Company: Cone Communcations


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Celebrate the Fourth with Cause Marketing that Supports Troops

Written on July 4, 2011 in Cause Marketing In Action
2 Comments

Happy Fourth of July! I’m celebrating the day with these three cause marketing promotions that support our troops – a great cause to support on the day we celebrate freedom.

I didn’t find these promotions. I asked you to send me your examples of Indendence Day cause marketing and you responded!

These three were the best.

In first place, Joey Leslie in San Luis Obiscpo, California sent me this promotion from Which Wich Superior Sandwiches. Which Wich will be filling the decorated bags with treats for troops overseas. This is a great example of cause marketing and shows that ANY company can find a creative way to support a cause.

Congrats to Joey Leslie and Which Wich! Joey will be receiving a copy of my new book Cause Marketing for Dummies. Which Wich will be featured in the second edition of Cause Marketing for Dummies in the chapter Top 10 Cause Marketing Promotions We Wish We Could Take Credit For.… Keep reading

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Cone Study to Local Nonprofits: Now is the Time for Cause Marketing

Written on September 20, 2010 in Cause Marketing News
16 Comments

One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products.

Here are the reasons why.

Americans want MORE cause marketing

83%. That’s the number of Americans that wish more of the products, services and retailers they used would support causes.

Americans also think that company support for causes is acceptable (88%) and they reward those companies with a positive image (85%) .

Cause  Marketing Differentiates Brands and Drives Sales

The number of Americans that have said they bought a product because it was associated with a cause has doubled since 1993 (41%).

Cause adds value at every turn. 1 in 5 consumers will pay more for a cause-related product. A cause will prompt 61% to try a product they’ve never heard of.… Keep reading

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Raising Cause Marketing

Written on June 9, 2010 in Cause Practices
11 Comments

“Lazarus! Come Forth!”

Attending Cause Marketing Forum’s annual conference, which happened last week in Chicago, is always a big rush for me because I get to see lot of friends from the field I don’t normally get to see.

It’s also a great recharge because it gets me pumped for the cause marketing work that obviously lies ahead.

But this year was a little different. On the eve of the Cause Marketing Forum Conference, AdAge published The Day Cause Marketing Died by my friend Mike Swenson, CMO at Barkley in Kansas City.

Like Jacob Marley in A Christmas Carol, Mike didn’t paint a pretty picture of cause marketing’s future if we continued our wicked ways.

It wasn’t a natural death. It was murder…. From the moment consumers awoke each day until they fell asleep at night, they were inundated with opportunities to give back every time they made a purchase.

… Keep reading

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    Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]

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