Tag Archives: cause-related marketing

A. C. Moore & Easter Seals Craft Cause Marketing Success

Written on June 16, 2010 in Cause Marketing In Action
7 Comments

I really like the point-of-sale cause marketing program A. C. Moore and Easter Seals recently completed. Even though it was a national program, it has some good lessons for local cause marketers like me (and probably you).

The breakdown of the program was simple. At A. C. Moore’s 136 stores cashiers asked customers to donate a dollar to Easter Seal’s Act for Autism campaign and together they raised over $141,000.

Great results, but here’s what makes this cause marketing effort noteworthy.

A special in-store event. During the point-of-sale campaign, A. C. Moore invited customers to a Make & Take crafting event in stores that involved a jigsaw puzzle (for autism awareness). What a great combination of crafting and cause! I was thinking how great it would be if we did an in-store pumpkin decorating event at iParty stores during their October point-of-sale program for us.

How could you enhance your next point-of-sale cause marketing program with an in-store event like A.… Keep reading

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Raising Cause Marketing

Written on June 9, 2010 in Cause Practices
11 Comments

“Lazarus! Come Forth!”

Attending Cause Marketing Forum’s annual conference, which happened last week in Chicago, is always a big rush for me because I get to see lot of friends from the field I don’t normally get to see.

It’s also a great recharge because it gets me pumped for the cause marketing work that obviously lies ahead.

But this year was a little different. On the eve of the Cause Marketing Forum Conference, AdAge published The Day Cause Marketing Died by my friend Mike Swenson, CMO at Barkley in Kansas City.

Like Jacob Marley in A Christmas Carol, Mike didn’t paint a pretty picture of cause marketing’s future if we continued our wicked ways.

It wasn’t a natural death. It was murder…. From the moment consumers awoke each day until they fell asleep at night, they were inundated with opportunities to give back every time they made a purchase.

… Keep reading

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Review: Cause Marketing Forum Conference 2010

Written on June 7, 2010 in Capplause
14 Comments

I had a great time at this year’s Cause Marketing Forum Conference. Did you? Here’s what I liked about this year’s event. A few things I didn’t. And some suggestions for next year.

Then it will be your turn.

Hospital Corporate Development Summit. Now, I’m bias here, because I taught the session with two outstanding colleagues, Maureen Carlson and Phil McCarty, but I believe the program really has some great potential. Corporate development is big area of opportunity for hospitals, especially with cause marketing. We had over 30 hospitals participate in the summit this year. I hope David keeps the summit going.

Opening Reception. Boy, was it great to see everyone again. And a highlight of the reception was seeing my friend Michael Hoffman speak and show his favorite cause videos….until the dreaded moment that he showed the Pink Glove Dance (thankfully, Michael forewarned me). I threatened to pelt him with every roll from the bread basket on my table, but I somehow found restraint.… Keep reading

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Credit Union Turns Cause Marketing Advice into Gold for Haiti

Written on June 1, 2010 in Capplause
1 Comment

I just had to share this.

Last week I got an e-mail out of the blue from Dan Rosenfeld.

The place where I work recently had a Haiti benefit. After convincing some of the other staff, we implemented our first pinup campaign, which played a huge part in fundraising. Credit unions are a perfect match for cause marketing; POS + social mission built in. Our members donated at teller windows, directly from their accounts, and our branches were quickly decorated with pinups. Selfish Giving played a huge role for us. Thanks for your help.

I’ve been writing Selfish Giving for 5 1/2 years and I’m proud of all the great cause marketing advice it offers nonprofits and businesses. I’m especially encouraged when smaller players like Dan’s credit union show they can raise money with cause marketing just like the big guys.

Dan, you and co-workers and you credit union members rock!… Keep reading

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Restaurant Adds Foursquare, Fundraising Advice to Menu

Written on May 5, 2010 in Location-Based Cause Marketing
6 Comments

Last week we enjoyed a sumptuous Foursquare promotion created by Boston’s own Boloco. The Foursquare Mayor Boloco Card is bursting with creativeness, spices and natural goodness, just like the food Boloco serves.

The promotion is a feast for us who are looking for ways to use geo-location services. Boloco’s efforts offer direction on how causes can create their own 4sq promotion with local businesses.

Here’s how.

Start by re-reading last week’s post. Think your nonprofit isn’t big enough to give Foursquare a try? Think again. Worried that you don’t have the technical skills to work with the geo-location site? No special skills are required. Not sure that you should be focusing on Foursquare in the first place? Read my post here.

Identify prospects to approach. Stores or restaurants with multiple locations and foot traffic are your best targets. You’ll see why soon. Boloco is a perfect example. They have 16 busy locations throughout New England.… Keep reading

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