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Last January I wrote a post on What is Cause Marketing? that got a lot of great feedback. Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing.
I felt I had the first part right.
Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit
What I thought needed redefining was just what it encompassed. In last year’s post I wrote that cause marketing involved three types of programs: point-of-sale, percentage-of-sale and licensing.… Keep reading