Selfish Giving and Cone Communications, a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.

In choosing ribbon-worthy “pinktober” campaigns we began with two standards to guide our selections.

First Standard: Does the program says exactly what charity will receive the funds, with enough information for a person to find and investigate the charity on their own. (e.g. Funds raised will benefit Breast Cancer Research Foundation. Learn more at www.bcrfcure.org.)

Second Standard: Does the program say exactly how much money the charity will receive – either in total or from each purchase with a projection of the total and any minimum or maximums built-in. (e.g. X charity will receive ten cents from each yogurt sold for a total minimum donation of $50,000 and a maximum donation of $100,000.)

All the programs we chose that fundraising goals met these two standards.… Keep reading

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