Tag Archives: best of 2011

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. In short, these programs inspired me and made me proud to be a cause marketer.

I hope they do the same for you! If you know of other local programs that should be added to my list – good or bad – include them in the comments section of this post. Also, I’m looking for some great cause marketing promotions to include on my cause marketing page on Pinterest!

Program: Peapod Virtual Food Drive for The Food Bank for New York City

Location: New York City

Details: Customers can create their own virtual food drive and invite friends, relatives and co-workers to support it.

Why it’s on the list: I love online cause marketing when I can find it.… Keep reading

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