Tag Archives: 6fcm

Online Cause Marketing: Give5Get15.com

Written on October 7, 2010 in Cause Marketing In Action
3 Comments

This week has been all about doing cause marketing right (Ok, and staying out of court), and I’m thrilled to share with you what another Six Figure Cause Marketing graduate, Julie Nations, has created.

The Ellie Fund right here in Massachusetts has created an online cause marketing program called Give5Get15.com.

The concept is simple: donate $5 and you get coupons worth at least $15 to eight local businesses. The program runs through November 30th.

And your donation couldn’t support a better organization. The Ellie Fund makes life easier and better for cancer patients because it helps with the little but important things: transportation, childcare, housekeeping, groceries and meals, all at no cost.

Julie has made supporting G5G15 as easy as buying a pinup in a store. I went to the site and donated my $5. In return I got a special code that gave me access to my coupons.… Keep reading

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What Fall Means to Me: Cause Marketing & iParty

Written on September 24, 2010 in Cause Marketer's Journal
3 Comments

Our fall cause marketing pinup program is one of our most successful because it involves one our best partners, iParty.

iParty stores are packed in the weeks and days leading up to Halloween as they are a major destination for costumes, decorations and everything else you might need to celebrate the season.

Here’s a coupon from iParty to help you early Halloween shoppers!

Since we started working with iParty on cause marketing programs in 2005, they have raised hundreds of thousands of dollars for the hospitals.

This year’s campaign will take place at 62 iParty stores throughout New England. This includes a bunch pop-up stores iParty opens just in the fall to meet the Halloween demand.

Two things about this year’s pinup.

We included a QR code. For smartphone savvy shoppers this will link them directly to the HalloweenFest web site.

HalloweenFest? What happen to Halloween Town? We’ve combined forces with the Prudential Center’s annual PRU BOO to create a special kids event at The Shops at the Pru.… Keep reading

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Cone Study to Local Nonprofits: Now is the Time for Cause Marketing

Written on September 20, 2010 in Cause Marketing News
16 Comments

One of the conclusions that can be drawn from the 2010 Cause Evolution Study is that at no point in the history of cause marketing has there been a better time than now for local causes and companies to work together on point-of-sale and cause-related products.

Here are the reasons why.

Americans want MORE cause marketing

83%. That’s the number of Americans that wish more of the products, services and retailers they used would support causes.

Americans also think that company support for causes is acceptable (88%) and they reward those companies with a positive image (85%) .

Cause  Marketing Differentiates Brands and Drives Sales

The number of Americans that have said they bought a product because it was associated with a cause has doubled since 1993 (41%).

Cause adds value at every turn. 1 in 5 consumers will pay more for a cause-related product. A cause will prompt 61% to try a product they’ve never heard of.… Keep reading

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3 Reasons to Sign-Up for Six Figure Cause Marketing

Written on September 9, 2010 in Six Figure Cause Marketing
0 Comments

The next Six Figure Cause Marketing program begins September 14th. Joanna and I are really excited for the next session! We got a lot of great feedback on the first session back in June and have crafted an even better program.

If you’re still on the fence on whether to sign up or not, here are three reasons why you should get off it and join us on Tuesday.

This program works. 6FCM is specifically designed for small and medium-sized nonprofits that want to develop lucrative, win-win partnerships with businesses of all sizes. Many people talk about cause marketing, but none of them have the proven program that can bring in six-figure revenue. We do.

If you want to raise money from cause marketing–real money, not just a few bucks from a website that promises you a nickel for every baking pan they sell–the Six Figure Cause Marketing program is perfect for you.… Keep reading

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Cause Marketing “Meal Deals” Program Raises $87k

Written on August 25, 2010 in Cause Marketer's Journal
4 Comments

The numbers are in from our new “Meal Deals” cause marketing program with iParty, Ocean State Job Lots & Phantom Gourmet and it was a big success.

The program raised $87,000.

Proceeds will benefit my hospital’s Food Pantry, which last year fed 75,000 people.

You can read all about the details behind the “Meal Deals” program here.

We’re excited this program had a great finish, and we’re already planning our fall pinup program.

Check out the preliminary design, which includes a QR Code. When shoppers pass their smartphone over the code it will link them to our new Halloween web site. This will give shoppers easy and instant access to online content about the event and our cause.

Would you like to learn how to raise an additional $50,000, $70,000 or more for your nonprofit through cause marketing? The Six Figure Cause Marketing Program returns September 14th.

This three-hour course is a tell-all program on the best practices for ordinary nonprofits to raise real money from cause marketing.… Keep reading

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    Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]

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