Cause marketers and Foursquare fanatics take note: some great stuff is kicking off today at SXSW 2010 in Austin, TX. Get your notepads out and sharpen your pencils because the folks at StudioGood will have some great lessons to share over the next few days.
And I’ll be the one reporting the news! Although I won’t be doing it alone because Boston needs me too much with the Red Sox home opener less than a month away.
Kerrie LeBourveau from StudioGood is on the ground in Austin and promises lots of details, pics and video so I can share with all of you just how this first in location-based cause marketing unfolds at SXSW.
Here are the details of the Check-in for Charity to bring you up to speed.
- Starting today every time you Check-in on Foursquare in Austin, Microsoft and PayPal will donate $0.25 toward Save the Children up to $15,000.
- There will be check-in locations around SXSWi.
- You don’t need to be in Austin to help. Just use the hashtag #sxswHaiti on Twitter and Save the Children and Microsoft and PayPal will make the same donation.
Stay tune for my updates on Check-in for Charity, its progress and my insights on how we can all learn how to combine Foursquare and cause marketing to raise more money for causes.
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So far I’ve gotten a little video and some pics. Excited to report back when I get back from this crazy place Wednesday!!!
Awesome. Would love to get some metrics on 4sq checkins at SXSW.
[...] Part 1 [...]
[...] Foursquare Checkin for Charity campaign at SXSW 2010 I first reported on last week was a big success for the Save the Children Haiti Relief [...]
[...] A similar strategy was adopted at SXSWi earlier this year. Microsoft and Paypal offered to donate $0.25 to Save The Children’s Haiti Relief every time someone checked-in to a venue within Austin, Texas. The total donations raised reached the fundraising goal of $15,000. [...]