Quick Start Guide to Cause Marketing (and Selfish Giving)
The goal of this page is to quickly introduce you to cause marketing and Selfish Giving.
In a hurry? Email me at firstname.lastname@example.org. I'll answer your question as quickly as I can.
Also, email if you're interested in working with me as a cause writer, consultant or speaker at your next event. Or you can call me at 617-68-4JOEW.
Getting Started with Cause Marketing
Selfish Giving has hundreds of posts on cause marketing, fundraising with businesses, nonprofit branding, mobile technology, content marketing and sponsorship.
To help kick-off your education on cause marketing, below are some key posts to feed your interest.
Curious about the history of cause marketing? Start with this INFOGRAPHIC.
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2013 & Earlier
Don't Stop with My Blog
I write for plenty of other publications. I keep track of published posts, articles, whitepapers and Slideshare decks on this Pinterest board.
Speaking of Pinterest, I've curated thousands of cause-related pins on the site. These pins are organized by type (register, digital and message), by strategy (charity pinups, hashtag fundraiser, action-triggered donations, etc) and even by occasion (Christmas, Veterans Day, Super Bowl, etc).
The boards that begin with "FWB40" are the companion boards to my last book Fundraising with Businesses. Even if you don't own the book, the boards are a tremendous resource!
In addition to my blog and Pinterest, you can find me on Twitter daily. My handle is @joewaters. Many of my tweets include the #causemarketing hashtag.
Last but no least, podcasting is a big part of my content plan here at Selfish Giving. Weekly, Megan Strand, Director of Marketing for the Cause Marketing Forum, and I host a podcast that explores the business of cause. I hope you'll join us CauseTalk Radio. You can find the latest episodes on my blog and on iTunes.