On today’s show, Megan and I peek into the cause marketing closet of Joi Gordon, CEO of Dress for Success Worldwide.
Joi shares how her small staff finds the time to tackle cause marketing, and how they’ve managed to recruit such high-profile partners as Dress Barn, J. C. Penney, Puffs Facial Tissues and others.
Finally, Joi explains how you can spread the Valentine’s Day love for an great cause with the Puffs Kisses Facebook Campaign. Tune in for this special Valentine’s Day episode of Cause Talk Radio!
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