In today’s episode of CauseTalk Radio, Megan and I talk to Craig Bida, Executive Vice President of Cause Branding at Cone, on lessons learned in 2012, and how cause marketers should adjust their course in 2013. We share some of our favorite programs from last year and Craig looks ahead with his 5 Anti-Trends for 2013.
If you want to hear from a razor sharp leader in the field who wisely avoided the spiked egg nog over the holidays and instead focused on peering into the future of cause marketing, you should resolve to listen to this episode! We promise you’ll feel better and more alive than our producer Pete Wright and Ted Strand, Megan’s husband, felt after eating this bacon bomb!
