On today’s show, Megan and I talk to Jason Hincks, Chief Operations Officer of Movember, about the mustache-growing phenomenon that is sweeping the world. We discuss the origins of Movember, and the challenges of building a movement around an issue that isn’t on most donors’ radar: men’s health.
Sadly, men’s health finishes a distant fourth – after women, kids and pets – in the hearts and wallets of donors. As one Movember supporter explained last month, Movember is our attempt to “get above the dogs.”
This is an interesting show. If you’ve ever described your cause as a “tough thing to raise money for” you’ll learn some great lessons from Jason on the international success story that is Movember.