This week, Megan and I talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause.
Coca-Cola is testing the machines in its home city of Atlanta in a partnership with the American Red Cross.
Engaging consumers where they are and when they care is the future of cause marketing. Tune in now!
No doubt Coca Cola will continue its discrimination against any nonprofit organization that is making humanitarian change but continues to have at its core the foundation of any of the worldwide religions. If you can find that policy to have changed y the passion filled makers of Coke products with the coming of this new machine I would love to know.
Blair Corbett, founder- Ark of Hope for Children
"Breaking the chains of abuse for child abuse, child trafficking and bullying survivors internationally"