Selfish Giving

Doing well. Doing Good.

  • About Joe Waters
  • What is Cause Marketing?
  • Hire Me
  • Cause Marketing For Dummies
  • Getting Started

Shiny Object Addiction: A 7-Step Program

Written on July 27, 2010 in Cause Practices
12 Comments

Hi. My name is Joe and I have Shiny Object Addiction.

I naturally reach for the hot tool of the day. The latest devices, the iPad, the iPhone 4G. The cool services like Twitter, Foursquare and now QR codes. The techie productivity tools like Evernote and Dropbox.

I do this because of peer pressure, buzz and the desire to be first. I have little regard for need or utility. I waste time and money, especially when it’s yours.

I’m guilty of fondling the hammer too much, and I guess I should have been struck with blindness years ago.

Last week when I wrote about QR codes Estrella Rosenberg wrote what I think a lot of us were feeling.

Great Joe….something new for me to obsess over, investigate and plan campaigns around!!

I write about these new shiny objects with gusto, but I feel Estrella’s anxiety and pain.

Fortunately, I spent years in Alcoholics Anonymous. Not for me, but with my Dad, who achieved sobriety thanks to AA.

Like alcohol, shiny objects are an addiction that need their own step program. Here’s mine.

Step 1: I am powerless to shiny objects. I admit I’ve kissed my iPhone before I kissed my wife before bed each night. That’s wrong. (I have since reversed the order.)

Step 2: I believe that a power greater than myself can restore my sanity. That power is a strict adherence to the bottom-line benefits of these shiny objects. If I’m clear on how they can or will raise money for my cause, make me more productive and enhance my professional development they will serve me well.

Step 3: I’ve made a decision to turn my life over to the care of a divine being. Actually, two: my wife, Deb, and my closest colleague, Joanna MacDonald. Because if Shiny Object Addiction doesn’t kill me, they most certainly will. I’m committed to taking their advice on which shiny objects I should stick with and which ones I should shelf. Since my wife introduces herself to people as a “Twidow” whose husband drowned in the stream of Twitter, and Joanna who thinks email is social media, this should be interesting. But I am all trusting. It will be good to get advice from two people outside the beltway of tech and social media.

Step 4: I’ve made a moral inventory of my offenses. I’ve bought new tech I neither needed nor could afford. I’ve checked-in to places I never visited. I’ve tweeted at funerals. I’ve praised shiny objects that I’ve never even tried. I’ve ridiculed people who carry planners. There’s a place for people like me in Hell. And there are no bars.

Step 5: I’ve admitted to others the error of my ways. I plan a full confessional to Geoff Livingston as he was the one who prompted me to reform my wicked ways. Like the public outcry that followed the Komen/Kentucky Fried Chicken cause marketing pact, my chickens have come home to roost. At least I didn’t compound my error by deep frying my chickens and selling them as health food.

Step 6: I’ve created a list of people I’ve offended, and plan to make ammends to them all. My family will be first. As for the rest of you: don’t call me, I’ll call you.

Step 7: I want to bring these steps to others afflicted with Shiny Object Addiction. Surely I’m not the only one who’s trod to the edge of the abyss.

Have you taken similar steps to curb your use of these shiny objects?

What’s your step program to control your addiction and avoid possible blindness?

Never miss a post! Sign up for the SG newsletter

Related Posts Plugin for WordPress, Blogger...
← Are QR Codes the Next Big Thing for Cause Marketing?
5 Reasons Not to Give Up on Location-Based [Cause] Marketing →

382212 Responseshttp%3A%2F%2Fwww.selfishgiving.com%2Fcause-practices%2Fshiny-object-addiction-7-step-programShiny+Object+Addiction%3A+A+7-Step+Program2010-07-27+14%3A38%3A06Joe+Watershttp%3A%2F%2Fselfishgiving.com%2F%3Fp%3D3822 to Shiny Object Addiction: A 7-Step Program

  1. @geoffliving says:
    July 27, 2010 at 3:13 pm

    Shamefully, I love my iPad.

    Reply
    • joewaters says:
      July 27, 2010 at 3:56 pm

      You're soooooooo bad, Geoff! I actually have an iPad too but haven't been as thrilled with it. Chris Brogan has said that it's great for consumption but not so great for creation. I agree with that. Give me my iPhone and my laptop and that's all I need!

      Reply
  2. charityestrella says:
    July 27, 2010 at 3:32 pm

    Ha! A funny but very on the nose post, Joe. Clearly I should be taking a lot of lessons from it!

    For me, your Step 2 is the most important. I spend time *thinking* about every new shiny object in the cause and techie realm, but how much time and whether I'll even continue to spend anytime on it comes from a quick (but educated) assessment of whether it will really be a useful tool.

    For my part….my name is Estrella and I'm addicted to smartphones – and what that really means is I'm addicted to getting information and communicating reeeeeaaaaaallllllly quickly. And it's made me impatient. And annoyed many friends and relatives who wonder why what I'm reading on my phone is more important than them. The sad truth is that it's not more important than them….and that's why I'm with you on Step 1!

    Reply
  3. @johnhaydon says:
    July 27, 2010 at 3:39 pm

    Hot tool of the day? Snicker…

    Reply
    • charityestrella says:
      July 27, 2010 at 3:41 pm

      Is your mind always in the gutter, John? ;)

      Sorry I missed your call last Thursday…thought we were set for Friday. Anytime this week? or today?

      Reply
      • joewaters says:
        July 27, 2010 at 3:58 pm

        I actually had John in this post. When I talk about going blind I had "that must be why John Haydon wears glasses" but my wife made me take it out! Last time I listen to her! Wait! I'm suppose to be listening to her MORE. Now I get it.

        Reply
    • joewaters says:
      July 27, 2010 at 11:59 am

      Isn't it more like this, Beavis??
      http://www.youtube.com/watch?v=BxuCeHUxoBY

      Reply
  4. Mitchell_Allen says:
    July 27, 2010 at 4:28 pm

    I didn't think the word addiction applied to my intense interest in learning more about Google's Chrome.
    Heyyyyy, what's that pretty little toolbar at the bottom … wibya? This is only the second time I've seen it.

    Must investigate…C'ya, Joe!

    Cheers,

    Mitch

    Reply
    • joewaters says:
      July 27, 2010 at 4:36 pm

      Yeah, Mitch. Just like me you're screwed. ;) Get into a program!

      @johnhaydon hooked me up with the bar at the bottom. Just what an addict needs a bar, right? Although I noticed on his site, Johnhadyon.com, he's using something else now. Hmmm…..

      Reply
      • Mitchell_Allen says:
        July 28, 2010 at 10:36 am

        LOL! That was cold… :) (The bar)
        Thanks for sharing where the toolbar came from. I must go say to John.

        Cheers,

        Mitch

        Reply
  5. NolandHoshino says:
    July 28, 2010 at 3:36 am

    One of my favorite posts. I missed the smart@*# Joe. I hope he comes back often :0)

    Reply
  6. Does Your Campaign Manipulate or Inspire? | Cause Marketing Field of Dreams says:
    July 28, 2010 at 9:10 am

    [...] could say the same about Twitter or pretty much any of the shiny objects in Joe Water’s most recent post. True innovation starts with a vision, not necessarily a focus group (although as we discussed last [...]

    Reply

Leave a reply Cancel reply

  • Get My Wicked Good Newsletter

  • 69194_Waters_AuthorUse_300x250

  • CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits

    Boston Strong Cause Marketing: The Good, The Bad & The Ugly

    CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

    CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

    Pop-Up Register Programs Support Boston Bombing Victims

    Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

    CauseTalk Radio Ep51: Kula Causes Turns Customer Engagement Into Giving

    Pinterest Roundup: Support Victims of the Boston Marathon Bombing

    How NOT to Act After a Tragedy

    CauseTalk Radio Ep50: New PurPle Index Tracks Corporate Purpose, Participation and Performance

    How One Nonprofit is Raising Money from Company Volunteers

    CauseTalk Radio Ep49: Cause Platform Brings Brands, Purpose & Passion Together

    New Strategies for Increasing Corporate Support

    How to Make a Mobile Donation in One Minute (or Less)

    Yes! National Companies Do Partner with Local Nonprofits

  • About Joe

    Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]

  • Resources

    Your ultimate guide to doing well and good is here! Cause marketing is on the tongue of nearly every cause and company you talk to [...]

  • Upcoming Webinars

    05.14.13 - Charityhowto.com: Fundraising with Businesses - 6 Tactics that Will Raise More Money

    06.04.13 - Charityhowto.com: Fundraising with Businesses - 6 Tactics that Will Raise More Money

  • Copyright © Selfish Giving 2013