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Why Every Cause Marketer Should Buy Facebook Marketing for Dummies

Written on February 13, 2012 in Cause Marketing & Social Media
15 Comments

I’m really proud of my buddy, John Haydon. He just published his first book, Facebook Marketing for Dummies. I can’t think of a person more capable of writing this title for Wiley Publishing than John. He has incredible knowledge of Facebook marketing.

I’m lucky because I don’t need this book as much you do. I have John. He and I have been friends since we met on Twitter in 2008. If I have a question about Facebook, I just call him.

Now you can too by buying this helpful book, which shares all the things John would tell me about Facebook marketing (minus all the swear words and talk about how skinny and hairy he is compared to how fat and bald I am).

Combined with John’s amazing blog, the book gives you one stop shopping for Facebook marketing advice. And all for sixteen bucks!

From a cause marketing perspective, this book is an important addition to the tool chest. Facebook is by far the most dominant social media platform for cause marketing. In a post I wrote for ForMomentum.com for Valentine’s Day, which will be live today or tomorrow, two of the three programs I featured were Facebook like promotions.

But as we’re all learning from John, successful cause marketing on Facebook is more than just getting likes. He’ll show you how to travel the long road to Facebook success: engagement.

Besides being a super guy, something I wish all of you could experience for yourself because I’ve never had more fun or laughed so hard or learned so much than when I’m hanging with John, he’s truly the Facebook Guy.

Now, if that’s not enough to get you to buy Facebook Marketing for Dummies, how about seeing a bare chested John in a frilly apron?

 

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904015 Responseshttp%3A%2F%2Fwww.selfishgiving.com%2Fcause-marketing-social-media%2Fwhy-every-cause-marketer-should-buy-facebook-marketing-for-dummiesWhy+Every+Cause+Marketer+Should+Buy+Facebook+Marketing+for+Dummies2012-02-13+15%3A40%3A57Joe+Watershttp%3A%2F%2Fselfishgiving.com%2F%3Fp%3D9040 to Why Every Cause Marketer Should Buy Facebook Marketing for Dummies

  1. @johnhaydon says:
    February 13, 2012 at 11:47 am

    Joe – Geeze, I don't know what to say. I'm stupefied… 8^)

    Reply
    • @joewaters says:
      February 13, 2012 at 11:51 am

      You're the best, buddy! The book and apron prove it.

      Reply
  2. Jim Alexander says:
    February 13, 2012 at 1:51 pm

    I have few doubts concerning John's competency to write about Facebook (and dummies for that matter) but, I do question his apparent enthusiastic willingness to pose for the pic you used in the post. Since he did pose, however, I suggest an image – alt tag contest is in order, the winner of which receives a copy of John's exciting new tome. If you are up for this here's my entry: "brought home the bacon – fried it up in a pan"

    Reply
    • @joewaters says:
      February 13, 2012 at 2:30 pm

      Haha! Jim, you are BRILLIANT. It's on. Going to tweet it now.

      Reply
  3. AshShepherd says:
    February 13, 2012 at 2:39 pm

    Fantastic! Here is what came to my mind (after the initial shutter of course): Dare to know the real "timeline" behind the stories

    Reply
  4. @johnhaydon says:
    February 13, 2012 at 4:34 pm

    How about "Spank my ass to get access to fan only content!"

    Reply
    • Jim Alexander says:
      February 14, 2012 at 11:16 am

      Talk about a pay wall!

      Reply
  5. Kim Woodbridge says:
    February 14, 2012 at 11:01 am

    Ooooh … Zuckerberg!

    Reply
  6. Sara Campbell says:
    February 14, 2012 at 11:02 am

    Alright here's my suggestion… "I told you I was too sexy for my shirt"

    Reply
  7. Lainie Decker says:
    February 14, 2012 at 3:32 pm

    "Facebook Marketing for Dummies author shares his favorite app(ron). Explaining his choice, Haydon claims, "It's liberating."

    Reply
  8. @tedvilla says:
    February 14, 2012 at 4:15 pm

    Caption: FaceBook marketing, John's got it covered (thank Goodness!)

    Reply
  9. Kevin Martone says:
    February 15, 2012 at 8:09 am

    If you can’t take the heat…

    Reply
  10. Companies & Causes | Cause Talk Radio Ep01: Facebook Cause Marketing Requires Horse Sense | The official blog of the Cause Marketing Forum says:
    February 17, 2012 at 1:46 pm

    [...] a free copy of Facebook Marketing for Dummies – Read Joe’s review and create a caption for John’s photo to potentially win a copy of this new [...]

    Reply
  11. Cause Talk Radio Ep01: Facebook Cause Marketing Requires Horse Sense | InCouraged says:
    February 17, 2012 at 2:42 pm

    [...] a free copy of Facebook Marketing for Dummies – Read Joe’s review and create a caption for John’s photo to potentially win a copy of this new [...]

    Reply
  12. Introducing CauseTalk Radio | Cause marketing for nonprofits says:
    February 17, 2012 at 10:55 pm

    [...] a free copy of Facebook Marketing for Dummies – Read Joe’s review and create a caption for John’s photo to potentially win a copy of this new [...]

    Reply

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