Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card!
One site I’m committed to spending more time on in the new year is the virtual pinboard Pinterest. It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. 4,000 percent in six months!
That's growth!
The heavy presence of women 25-44 on Pinterest is what distinguishes it from other new social media platforms, which are generally populated by men 18-24. Here’s a site that already has the audience everyone wants: women and moms who make most of the household buying decisions.
I think most people jump on Pinterest for the same reason I did. They want a place to easily organize images and display them all in one place. No more looking at pictures one at a time. No more digging through tabs to find the album you’re looking for. It’s all right there.
When I needed a place where I could display pictures of people who had snapped a picture of themselves with my book Cause Marketing for Dummies Pinterest gave me an easy place to pin, organize and see them all at once.
I also created a board for cause marketing promotions I liked. I plan to break out this board further with boards for point-of-sale, purchase-triggered, action triggered, message promotion, etc. to make even more sense of the images I’m pinning.
My cause marketing board on Pinterest.
Most of the pinning happening right now on Pinterest is around art, home decor, style and other things women love. Brands are also getting involved. USA Today recently joined. Mashable is on Pinterest, as is Peapod Delivers.
Lands’ End just finished a Pinterest contest that encouraged users to create their own holiday pinboard around their favorite Canvas items. Creators of stylish pin boards received gift certificates for $250.
Pinterest users are also pinning about brands, such as Starbucks.
Are you doubting that Pinterest will break the list of top social networking sites and will soon be forgotten? Think again. It’s already broken the top ten list right behind Yelp with nearly 32 million visitors in November.
But is your nonprofit right for Pinterest? Ask yourself these questions.
Do you have an interesting or compelling story to tell with images? Every cause does, but believing you do is half the battle. Pinterest is a natural site for museums, historical sites and cultural institutions. Maybe your nonprofit helps needy kids and you have a pinboard called “happy moments” to capture all the great things you’re doing for and with kids.
Is your cause considered hip, trendy, or do you just want to be? Pinterest users are looking for cool, trendy and hip things. I think organizations such as Goodwill and Shelter Scotland could pin fashionable used clothes available in their stores. Conservation International could post images of the beautiful and endangered frogs they are trying to save.
Are you engaged on other social media platforms? Despite my enthusiasm for Pinterest, it’s not a standalone platform. I wouldn’t start with it unless I already had an active blog, Facebook and Twitter. It’s win-win. You’ll gain traffic from visitors to Pinterest but your social media platforms can drive traffic to it as well.
Are you looking to reap the rewards of local SEO? I’ve talked about the benefits of your nonprofit being easily found online. Pinterest can give your SEO a big boost because the links posted there – every image links to a real web page – are being posted by REAL PEOPLE and not marketers and spammers trying to game the system. This won’t last forever so get busy now!
If you answered yes to most of these questions, keep the following in mind as you get started on Pinterest:
Be useful. Pinterest users are looking for ideas and inspiration. Speak to that muse. Just don’t pin a picture of the new lobby area of your school. Highlight an architectural detail that makes it interesting, unique and inspiring.
Create categories that reflect what users are looking for. If you run the Paul Revere House and want to post pictures of the furnishings and silver work call it “Early American Decor” or “Silver Teapots.”
Give the job to someone who has an eye for aesthetics. Not everyone has a good eye for pictures – that includes me! Just look at some of the images on Pinterest. They’re beautiful. Yours should be too.
Learn from these 15 Pinterest superusers. I found this article on the habits of 15 superusers very helpful on what Pinterest is for and not and how to use it wisely. This post made me laugh as there is only one guy on the list. Yep, Pinterest is for the ladies.
Don’t just pin, repin. Pinterest is just like any other social network. It’s not all about you. Search through Pinterest and find images that you can repin on your boards. As with most social platforms, this is where the magic happens!
Let your supporters pin for you. Add “pin it” buttons to your blog or web site so your visitors and supporters can create their own pin boards that highlight your cause.
Fundraising ideas for Pinterest are already popping up. Check out this one from the folks at Help Attack!
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Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card!
Let me show you how easy it is to use Pinterest for causes.
Here’s an easy way to give Pinterest a try, and you might even win a $250 Donorschoose.org gift card.
- Sign up for Pinterest and create a board called “Causes I love Contest.”
- Pin images to the board of anything you love about your favorite cause(s). Need some inspiration? Check out the “Causes I love” boards on Pinterest. You can pin anything. Just make sure it looks awesome!
- At noon on Thursday, January 12th, I’ll judge the best board based on content, originality and downright stylishness and emotional appeal and reward the winner with a $250 Donorschoose.org gift card to use for a school project in your area that’s sure to make a classroom smile.
Good idea on this Joe. I have been playing with Pinterest and already have quite a few ideas but haven't actually done anything with a client yet. One idea is to use it to tell stories by having a blog carnival on a certain topic and pinning them to show an overall story. Still playing around with ideas….
Cool! Let me know what you come up with. I'd love to hear more!
Okay. I made a Causes I Love Board, and while I was at it, a Brands on Pinterest Board.
http://pinterest.com/kamichat/
Can I enter 2 different boards? I did one with different causes I love but I'd like to try one with pins all about the same cause….
Of course!
thanks for the heads up on this site — we will be watching it's activity over the coming year to see if we can create a cause marketing campaign next winter with a sponsor. I think we hit all the "yes" buttons!
Tried to sign-up, but they are doing it by invitation and and I yet to receive one. Do you know another way to sing-up?
Susan, I just emailed you an invite! Good luck.
Just started a board for Trees for Troops – thanks Joe!
I checked it out. Very cool.
waiting for an invite
Did you ever get on @pinterest? Give me your email and I'll send you an invite.
Great idea. Working on my board now! http://pinterest.com/amyberos/causes-i-love/
Make sure to label your board "Causes I Love Contes"!
Just got our page up! http://pinterest.com/hendrickboards/
Joe….Thanks for letting everyone know about Pinterest! Awesome new tool in our arsenal to raise awareness of animal shelters and pet rescues! Love it!!!
You’re welcome. It’s perfect for animal lovers!
Absolutely perfect, Joe!! People are already repinning the animal shelters in their area! Great to see!!!
Great article. We're using Pinterest at Colorado Public Television already but you've given us some terrific ideas. Thanks!
Hey there, Joe! I JUST joined Pinterest a week or so ago and learned of this opportunity a couple of days back via Kami. I enjoyed the challenge of creating the Causes I Love Contest board – it really made me consider ways to share a message, the value of meaningful images on our nonprofit's website, etc.
So far I can summarize my use of Pinterest in three ways: visual (purely based on the image or video); purely as a link (to an article, recipe, cause); and a mix of the first two. Thanks again for the great information and I'm enjoying hearing how others are using it, too.
My pleasure. Excellent summary of what to use Pinterest for!
I work for Goodwill in Denver, Colorado. We have a blog called http://www.ThriftingDenver.org that showcases our amazing merchandise as well as an overview of how your money is put to use in our community. You can find us on Pinterest as well. http://pinterest.com/junkinmytrunk/goodwill-glamo… This is our "Goodwill Glamour" board. Check us out!
Great use of Pinterest, DeeAnna. With regards to to LBS, did you see my post on Shelter Scotland?
http://selfishgiving.com/capplause/best-local-cau…
I love Goodwill, of course. It was founded in Boston!
We made a list of pinners to follow on Pinterest: http://www.pinnerstofollow.com that includes brands, celebs, tastemakers and just awesome pinners. Hope it's useful!
Got our site up on pinterest http://pinterest.com/salkinstitute . We're lucky since we have a beautiful location but I'm still brainstorming how to show off our true mission – basic biological research
Thanks! I'm following and will be watching. Keep me updated!
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[...] Why and How Nonprofits Should Use Pinterest [...]
Thanks for the tips. We are already using pinterest but it's not easy to understand how to maximum the exposure.
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