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Halloween Town by the Numbers

Written on November 3, 2008 in Capplause, Cause Marketer's Journal, Cause Marketing In Action
5 Comments

I had thought of writing a long recap on the event, but I think this pretty much says it all about Halloween Town 2009.

850 volunteers

120,000 pieces of candy given away (5,000 pieces eaten by me)

6 zones of entertainment

70,000 square feet of decorations, sets, activities, lighting, staging

5,000,000 media impressions

100 entertainers

8 shows by musician Dan Zanes

15,000 attendees over two days

100,000 prizes distributed

6,000 free tickets distributed to organizations that serve poor families

5,000 pumpkins decorated

700 cornstalks and 30 bales of hay used for decorations.

500 pounds of sand for one of our most popular activities, The Gravedigger Game

41 corporate and media sponsors involved in the event

300,000 pin-ups printed

500% growth in online ticket sales

1500 more attendees than last year

2500 light sticks and 800 balloons sold

400 R. I. P.’s (Really Important People) wooed for next year’s event.

This year’s event was a big success!  And planning for next year has already begun!

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8345 Responseshttp%3A%2F%2Fwww.selfishgiving.com%2Fcause-marketing-in-action%2Fhalloween-town-by-the-numbersHalloween+Town+by+the+Numbers2008-11-03+18%3A22%3A47Joe+Watershttp%3A%2F%2Fselfishgiving.com%2F%3Fp%3D834 to Halloween Town by the Numbers

  1. Selfish Giving » Cause Marketing Resolutions says:
    January 7, 2009 at 5:32 pm

    [...] to raising more money.  While we love creating and developing our own signature programs like Halloween Town, building your own programs from ground-up is very time consuming and labor intensive.  We need [...]

    Reply
  2. When it Comes to Cause Marketing, Is Profit a Dirty Word? Six Figure Cause Marketing Founder, Joe Waters, Says "No!" | Eco Friendly Mag says:
    January 9, 2009 at 6:08 pm

    [...] If you check out my blog, Selfish Giving, and look through my October posts, you can read about Halloween Town and how sophisticated the execution of our cause marketing programs [...]

    Reply
  3. Selfish Giving » Halloween Town ‘09 by the Numbers says:
    November 9, 2009 at 8:38 pm

    [...] Halloween Town was great last weekend! Here’s a quick summary of the event “by the numbers.” To compare them to last year’s results, click here. [...]

    Reply
  4. When it Comes to Cause Marketing, Is Profit a Dirty Word? | Triple Pundit: People, Planet, Profit says:
    December 8, 2010 at 7:49 pm

    [...] If you check out my blog, Selfish Giving, and look through my October posts, you can read about Halloween Town and how sophisticated the execution of our cause marketing programs are. Can you give us a real [...]

    Reply
  5. Cause Marketing Resolutions » JockSpin.com says:
    December 21, 2011 at 2:06 pm

    [...] to raising more money.  While we love creating and developing our own signature programs like Halloween Town, building your own programs from ground-up is very time consuming and labor intensive.  We need [...]

    Reply

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