Thanks to everyone who came out to the Association of Fundraising Professionals Brown Bag today to hear me, Joanna MacDonald and Dan Curtin, General Manager of Zipcar Boston, talk about cause marketing.
As promised, here are my slides from the presentation (at least the most relevant ones). I’ve linked them to several posts that might be helpful to you.
What is Cause Marketing? Read my post of the same name, and be sure to check out the comments.
Percentage-of-Sale. Check out this post I wrote on Absolut Boston and the Charles River Conservancy.
Sponsorships. As I explained today, cause marketing isn’t sponsorship, but I know selling sponsorships are still a big part of what nonprofits do. That’s why I’ve written a whole series on it called Selling Local Sponsorships for Nonprofits.
Zipcar. As you heard today, this car-sharing company has been a good friend of the hospital. Here are some more details about the email pinup they did for us.
Foursquare. I’ve written three posts on Foursquare and one on CauseWorld. You should also read this AdAge article on Foursquare, which highlights how businesses are using the service. Consider the possible extensions to cause marketing.
The future is free. I talked about this in my “prophecies” for cause marketing. Read about it here.
Hire us. BMC is always looking for new nonprofit and for-profit partners. You can learn more about the different ways we can work together here.