Thanks to everyone who came out to the Association of Fundraising Professionals Brown Bag today to hear me, Joanna MacDonald and Dan Curtin, General Manager of Zipcar Boston, talk about cause marketing.
As promised, here are my slides from the presentation (at least the most relevant ones). I’ve linked them to several posts that might be helpful to you.
What is Cause Marketing? Read my post of the same name, and be sure to check out the comments.
Point-of-Sale. You can read about several great examples of pinup programs that support Komen, Jake’s Ride and BMC. Not familiar with pinup programs? Here’s a primer.
Percentage-of-Sale. Check out this post I wrote on Absolut Boston and the Charles River Conservancy.
Sponsorships. As I explained today, cause marketing isn’t sponsorship, but I know selling sponsorships are still a big part of what nonprofits do. That’s why I’ve written a whole series on it called Selling Local Sponsorships for Nonprofits.
iParty and Ocean State Job Lots. You heard a lot about iParty and Ocean State today. These links share some more background about them and our partnerships with them.
Zipcar. As you heard today, this car-sharing company has been a good friend of the hospital. Here are some more details about the email pinup they did for us.
Foursquare. I’ve written three posts on Foursquare and one on CauseWorld. You should also read this AdAge article on Foursquare, which highlights how businesses are using the service. Consider the possible extensions to cause marketing.
Cause Marketing Forum. Their annual conference shouldn’t be missed! You can also follow CMF’s founder on Twitter. Visit CMF for loads of case studies on cause marketing and info on the conference.
The future is free. I talked about this in my “prophecies” for cause marketing. Read about it here.
Hire us. BMC is always looking for new nonprofit and for-profit partners. You can learn more about the different ways we can work together here.
On point and actionable! The rise of local online networking works in cause marketers' favor and allows smaller businesses and organizations to have a larger share of voice where it matters: in the communities they rely on and contribute to. We wrote up a bit on successful cause marketing partnerships from a marketer's perspective- the benefits go both ways: http://bit.ly/aJUEiY Would love to hear what you think.
Thanks, Sonya! Your piece looks great. Spot on what you should do when you're embarking on a cause marketing program.
I was checking out some of your clients. Have you done any transactional cause marketing programs (point-of-sale or percentage-of-sale) like I've done with my partners? You have some great companies to work with!
I am impressed with this site, really I am a fan.