Today, over at the Razoo blog, Inspiring Generosity, I wrote a post on a successful pinup program between Shake Shack and Share Our Strength that raised $135,000 at just ten store. It’s definitely worth a deeper dive if you’re interested in pinups as a fundraiser for your business partners.
You might not have heard of pinups, but I bet you’ve bought one. Pinups – sometimes called scannables, paper icons, mobiles, pinups, register programs – are sold by cashiers for a buck or two and then displayed in the store for all to see.
Pinups can raise a lot of money. Here are two million dollar programs and another program that could one day be a seven-figure success.
I started my career with the Muscular Dystrophy Association in the early 1990′s and remember all too well delivering Shamrock pinups to Boston businesses. Even then Shamrocks were a classic fundraising practice.… Keep reading