Category Archives: Six Figure Cause Marketing

3 Pinup Programs that Have Raised Nonprofits Millions

Written on July 2, 2012 in Six Figure Cause Marketing
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Today, over at the Razoo blog, Inspiring Generosity, I wrote a post on a successful pinup program between Shake Shack and Share Our Strength that raised $135,000 at just ten store. It’s definitely worth a deeper dive if you’re interested in pinups as a fundraiser for your business partners.

You might not have heard of pinups, but I bet you’ve bought one. Pinups – sometimes called scannables, paper icons, mobiles, pinups, register programs – are sold by cashiers for a buck or two and then displayed in the store for all to see. 

Pinups can raise a lot of money. Here are two million dollar programs and another program that could one day be a seven-figure success.

BuyShamrock

MDA Shamrocks

I started my career with the Muscular Dystrophy Association in the early 1990′s and remember all too well delivering Shamrock pinups to Boston businesses. Even then Shamrocks were a classic fundraising practice.… Keep reading

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Six Figure Cause Marketing – The Power of Pinups

Written on May 15, 2012 in Six Figure Cause Marketing
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The Six Figure Cause Marketing Program – the most comprehensive and successful cause marketing training program on the planet – returns May 29th as a two-part webinar at CharityHowTo.com (SG.com’s exclusive webinar partner).

All the information about the program can be found here.

This program has everything you need to create and execute successful pinup programs with local business partners. Unsure of what pinups are? Check out this post. Here’s my elevator pitch: Pinups are paper icons that are sold at the register for a buck or two. They are hands-down the easiest and most lucrative cause marketing program you can execute with a business partner.

Here’s what you get with the program:

  • The supporting slides from the webinar
  • A copy of my book Cause Marketing for Dummies
  • A 60-minute consultation with me to fine tune your individual program (You can schedule for one call or spread it over the calls out as you need them.

    • … Keep reading

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Six Figure Cause Marketing Training Program Returns October 4th

Written on September 19, 2011 in Six Figure Cause Marketing
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The Six Figure Cause Marketing webinar – the most comprehensive and successful cause marketing training program on the market – begins October 4th from 1pm to 2pm EST. It’s a three-part program with sessions on October 6 and 11 at the same time.

All the information you need about the program can be found here.

This program will be hands-on, practical and each hour will be jam-packed with advice (All delivered with a bonafide Boston accent that will have you giggling for days. But no worries. Here’s your Boston dictionary.)

Here’s what past participants have said about the Six Figure Cause Marketing webinar series.

“I’m so glad I signed up for this program. I’ve already identified businesses in town that I’d like to partner with, and now I know how to approach them, and with what ideas.”

“I have thoroughly enjoyed the sessions and have learned much.  Now to put what I have learned into action which will translate into dollars!”

“You guys are awesome!… Keep reading

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3 Reasons to Sign-Up for Six Figure Cause Marketing

Written on September 9, 2010 in Six Figure Cause Marketing
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The next Six Figure Cause Marketing program begins September 14th. Joanna and I are really excited for the next session! We got a lot of great feedback on the first session back in June and have crafted an even better program.

If you’re still on the fence on whether to sign up or not, here are three reasons why you should get off it and join us on Tuesday.

This program works. 6FCM is specifically designed for small and medium-sized nonprofits that want to develop lucrative, win-win partnerships with businesses of all sizes. Many people talk about cause marketing, but none of them have the proven program that can bring in six-figure revenue. We do.

If you want to raise money from cause marketing–real money, not just a few bucks from a website that promises you a nickel for every baking pan they sell–the Six Figure Cause Marketing program is perfect for you.… Keep reading

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Six Figure Cause Marketing Webinar Returns Sept. 14th

Written on August 3, 2010 in Six Figure Cause Marketing
8 Comments

The Six Figure Cause Marketing webinar begins September 14th from 2pm to 3pm EDT. It’s a three-part program. The subsequent sessions will be held September 16 & 21 at the same time.

All the information you need about the program can be found here.

This program will be hands-on, practical and each hour will be jam-packed with advice (All delivered with a bonafide Boston accent that will have you giggling for days. But no worries. Here’s your Boston dictionary.)

Fortunately, neither mine nor Joanna’s accent didn’t impact the usefulness of the webinar for our participants. Here’s what some of them had to say.

“I’m so glad I signed up for this program. I’ve already identified businesses in town that I’d like to partner with, and now I know how to approach them, and with what ideas.”

“I have thoroughly enjoyed the sessions and have learned much.  Now to put what I have learned into action which will translate into dollars!”

“You guys are awesome!… Keep reading

…

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  • About Joe

    Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]

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  • Upcoming Webinars

    05.14.13 - Charityhowto.com: Fundraising with Businesses - 6 Tactics that Will Raise More Money

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