Today on CauseTalk Radio, Megan and I chat with MSLGROUP’s Scott Beaudoin about the new Purple Index, which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose while still turning a profit.
We discuss why WalMart ranked #1 overall and question how Target fell off the list. Check out this great infographic and be sure to tune in to hear how companies and nonprofits alike can benefit from this new research.
On today’s episode of CauseTalk Radio, Megan and I talk to Erik Darby, Vice President at Kanjoya, the parent company of the Experience Project.
The Experience Project is the world’s largest living collection of shared experiences and the premier passions-based network. It’s a comfortable and supportive place for individuals to share and connect with others around the things that matter to them most. In turn, the the Experience Project corrals and leverages these emotional connections around a brand, product and cause.
Megan and I must confess: we had never heard of the Experience Project prior to talking to Erik. But we both agree this is an interesting and powerful online platform for linking brands with passion and purpose – the secret sauce every company is looking for!
Tune in now!
Our guest today on CauseTalk Radio is no stranger to the challenges of running a cause business. Nathan George, founder and president of Trade as One, runs an online company that creates jobs by selling fairly traded products.
Nathan shares what he’s learned along the way, and discusses, among other things:
Tune in now to learn how Trade as One is doing well by doing good.
What’s more important to a nonprofit’s success, money or talent? That’s the topic of discussion on today’s CauseTalk Radio.
Megan and I talk to Lynda Gerty, co-author of The Abundant Not-for-Profit and Director of Engagement at Vantage Point. This new book combines theory with tactics, case studies and practical tools to show how organizations can attract, meaningfully engage and integrate all the talent available in the community.
Is skill really more important than dollars? Megan and I share our doubts. But Lynda presents a powerful, relevant case that the untapped treasure for nonprofits is talent, not money.
Tune in now!
The folks at USA Networks aren’t afraid to take a stand, especially when an army of nonprofits have their back. Right makes might.
In today’s episode of CauseTalk Radio, Megan and I dive into the Network’s Character Unite initiative with Toby Graff, Senior Vice President of Public Affairs.
Toby explains the ins and outs of the initiative from cause placement to RV tours and back again, all in the name of civil rights. You thought activism was dead? Think again! Tune in now.
Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]
Your ultimate guide to doing well and good is here! Cause marketing is on the tongue of nearly every cause and company you talk to [...]
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