Category Archives: CauseTalk Radio Podcast

CauseTalk Radio Ep55: How Short Videos Can Have a Big Impact for Nonprofits

Today on CauseTalk Radio, Megan and I talk to Natasha Deganello Giraudie, the CEO of Micro-Documentaries. Natasha and her team produce 1-2 minute authentic, actionable and affordable documentaries for purposeful companies and nonprofit organizations.

Natasha makes the case for short videos that give viewers a powerful taste of the aspirational goals of a cause. She also offers some tips for nonprofits that want to make their own impactful videos, and gives her perspective on the new six-second video app Vine.

Finally, Natasha shares how listeners can access a free guide from Micro-Documentaries that explains everything from writing compelling titles and climbing search engine rankings to sharing the video with stakeholders and getting the attention of the media.

Tune into this short but powerful conversation! 

CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Today on CauseTalk radio, Megan and I chat with Chris Jarvis of Realized Worth, an expert on mobilizing employees for good causes.

Chris debunks the myths of “Done in a Day” corporate volunteerism, explains the “Proximity Factor” of employee engagement and outlines how companies can woo more employees to participate in meaningful and long-term nonprofit initiatives.

For the real deal from the guy who knows how to get employees to participate in corporate volunteering programs, tune in now!

CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Today on CauseTalk Radio, Megan and I talk to Jon Siegel, Executive Director, TisBest and Tricia Wilkerson, Marketing Manager, Conifer Health Solutions about ExpoGiving. This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action.

Tricia shares her company’s experiences with TisBest and ExpoGiving, and Jon talks about the launch of the product this week at the Business 4 Better Conference in Anaheim, California.

Tune in now!

Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

On today’s show, Megan and I talk to David Hessekiel, Founder and President of Cause Marketing Forum.

David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

He also gives us a peak into keynotes by LIVESTRONG CEO Doug Ulman, Andy Goodman on storytelling and J. Walker Smith on industry trends. Finally, David talks about his recent cause marketing speaking trip to China, for which he kept a wonderful travel blog.

Tune in now and I hope you can join David, Megan and me at the CMF conference on May 29 and 30!

CauseTalk Radio Ep51: Kula Causes Turns Customer Engagement Into Giving

Today on CauseTalk Radio, Megan and I talk to Mark Dority, Director of Marketing for KULA Causes, on how his company helps customers support great causes by simply frequenting their favorite brands.

Whether using loyalty points, shopping through KULA’s affiliate eCommerce platform, or shopping with another KULA partner brand, consumers can earn and collect a charitable currency that they can donate to millions of causes across the globe.

Tune in now!



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