Category Archives: Cause Tools

10 Reasons Why You Should Take My Public Speaking Course

Written on November 21, 2011 in Cause Tools
4 Comments

Over the past few months I’ve delivered and listened to a lot of speeches, especially at Blogworld Expo last month. I heard some good ones and some not so good ones. Sadly, a lot of these mediocre speeches could have been good, even great – they had the right “bones” (e.g. good speaker, engaging topic) – but they lacked what makes a speech interesting, compelling and memorable.

It wasn’t talent or ability that was holding these speakers back, it was education.

That’s why I’ve decided to team up with CharityHowTo.com to deliver my own public speaking training course, which will be grounded in my own experiences speaking before many, many audiences, including teaching public speaking at Penn State. (No, I didn’t know Jerry Sandusky.)

My qualifications as an instructor public speaking are just one reason why you should sign up for my public speaking course. Here are nine more.

Just showing up doesn’t cut it anymore.… Keep reading

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Get a Sponsorship Letter that Really Works – From Fundraising Rockstars!

Written on September 29, 2011 in Cause Tools
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This is a guest post by my friend and fellow fundraiser Mazarine Treyz, author of the Wild Woman’s Guide to Fundraising and Fundraising Rockstar. I’m proud to be an affiliate of this program!

Hey, cause marketers! Do you also have fundraising duties? Would you like to learn how to fundraise more efficiently? Would you like to get more sponsorships, and get 50K in 30 days? Join us for Fundraising Rockstars.

Who are Fundraising Rockstars?
Fundraising rockstars are people who get it done. Appeals. Grants. Events. Online fundraising. And more. Sound like you?

Created by Pamela Grow, author of 5 days to Foundation Grants, Sandy Rees, author of Fundraising Buffet, Desiree Adaway, co-creator of Partnership Activate, with Pam Slim, author of Escape from Cubicle Nation, and Mazarine Treyz, author of The Wild Woman’s Guide to Fundraising, in the hopes that we could help the hundreds of nonprofits who couldn’t afford our services.… Keep reading

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Book Review: The Future of Nonprofits

Written on April 25, 2011 in Cause Tools
5 Comments

All great advice books have a certain agelessness. While their subject is defined by their time, they share common themes and ancient wisdom. Placed in a different time and place, they could have been written by Aristotle, Plato, Montaigne, Thoreau or by modern authors Dale Carnegie, Stephen Covey or Jim Collins.

A new addition to the library of timeless advice is Randal Moss and David Neff’s The Future of Nonprofits.

This book examines how the future of innovation, internal entrepreneurship, fundraising and social media communications that will radically change nonprofits in five years. They also provide a blueprint for how nonprofits can change and prosper in such a radically new environment.

Here are several key points from the book:

Change is inevitable. Nonprofits not only need to change, but they need to anticipate what that change will be. This requires a whole different worldview for nonprofits, which are generally conservative and backward.… Keep reading

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10 Tech Tools for Cause Marketers

Written on March 24, 2011 in Cause Tools
8 Comments

Here’s a list of ten tech tools companies and causes can use for cause marketing to raise money and awareness.

1.  Mobile

It’s hard to overstate the impact mobile will have on our lives and on cause marketing in the years ahead. To truly appreciate the explosion of mobile check out The Mobile Revolution. For cause marketing, mobile will require you to resize your thinking about how consumers use and process information. But this will mean more than just having data points. We have to use these devices to tell our stories and build our brands if we are to stay relevant and competitive. [Update 3/24: Here's an interesting mobile infographic published on Mashable.]

2.  Location-Based Services

Foursquare, Facebook Places, Gowalla, SCVNGR, Yelp and others have added a new dimension to marketing by combining location with mobile. The result is a new, interactive way of engaging with consumers that is a natural fit with transactional cause marketing.… Keep reading

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Better Cause Blogging with Headway Themes

Written on December 2, 2010 in Cause Tools
5 Comments

One of the best things I ever did to promote the cause marketing program at my nonprofit is start my blog Selfishgiving.com. It’s something you should do too. Besides, blogging is a great way to learn about cause marketing as you write about it. And thanks to Headway Themes it’s both easy and fun.

When John Haydon rebuilt my blog earlier this year and told me he would be using a Headway Theme, I really didn’t know what to expect. A theme? You mean like what I used to write in high school? John assured me that my blog would still be on a WordPress platform, and I would write and publish my posts the same way as I did before. But he added, “Joe, you’re going to love Headway.”

And John was right. Here’s why.

I could change the look of my blog without knowing any code. Shortly after John finished setting up my blog I got into my tinkering mode and wanted to make all sorts of little changes without calling John every time.… Keep reading

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  • About Joe

    Joe Waters shows nonprofits and for-profits how to use cause marketing and social media to establish and grow relationships with stakeholders. [...]

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