This is a guest post by ThrdPlace interviewing Dawn Wilcox at Allison+Partners. ThrdPlace sat down with her to explore the emerging need for brands to make local impact in the communities they serve. I love the talk about local cause marketing!
Dawn Wilcox is the Managing Director of Social Impact at Allison+Partners with nearly two decades of experience helping brands make our world a better place.
ThrdPlace is a social platform for local action that brings consumers together with for-profits and non-profits to change the way community development projects get done.
3P : How has the field of Cause Marketing evolved and where does it stand today?
Dawn: Cause Marketing has evolved over the past 30 years in that partnerships with nonprofits have almost become the “price of admission” when it comes to doing business. Companies are realizing we have to figure out some way to be connected because it’s important to our employees, it’s important to our consumers, and, hopefully, there are a lot of companies out there that believe it’s actually a part of their mission as a business to leave the world a better place and have a positive impact.… Keep reading