I’m away this week speaking at the New Strategies Conference in Charleston, S.C. But like everyone else I heard the sad news about the tornados in Oklahoma and the terrible loss of life and property.
I know businesses are going to want to help. And after seeing how businesses responded after the tragedy in my hometown of Boston, I have a few suggestions.
1. Donate what’s needed most, but especially cash. Give what you can and tell people what and how much you gave. People are expecting you to do something so be upfront.
2. If your business has a cash register, set up a register program so customers can donate. If you can match their donations, even better.
3. If your company has made a donation, but is not a B2C business with a register, explore your options to donate a portion or percentage of sales from your product or service.… Keep reading