There’s social media, and social networking and then there’s social gaming. And they’re all growing like crazy and can be used for cause marketing. While my focus is generally on how social media and cause marketing can work together, social gaming is an uncharted area for me. Fortunately, I now have a good guide.
Tony Morain of Direct Relief International (DRI) is a graduate of the Six Figure Cause Marketing program Joanna MacDonald and I teach. But he’s taught me a few things on how social gaming can be used for cause marketing. Tony must be a serious Farmville player because he’s planting seeds in fertile ground.
eMarketer estimates that 68 million American will be playing social games (online games on which you play with people across the street or around the world) by 2012.