Category Archives: Cause Marketing & Social Media

4 Steps to Launching a Fundraiser on Pinterest

Written on July 11, 2012 in Cause Marketing & Social Media
0 Comments

Sloane Berrent sent me this news on the latest campaign from beauty brand Elizabeth Arden that combines cause marketing with Pinterest. I was struck by how easy it is to execute a cause marketing promotion on Pinterest – and that Elizabeth Arden was a darn good teacher.

This is how it works:

Step 1: Recruit a Company Partner

Yeah, this is the hard part for most nonprofits, but not for Look Good Feel Better, which teaches beauty techniques to cancer patients that have appearance-related side effects from their cancer treatments. They were lucky to find Elizabeth Arden – or maybe EA found them. Whatever the case, once you have a partner that is willing to commit cash or product to a promotion (Elizabeth Alden is donating up to 10,000 eyeliners) you move next to creating the program on Pinterest.

EA Pinit

Step 2: Create a Board, Pick a Hashtag

On Elizabeth Arden’s Pinterest page they created a board called #PinItToGiveIt and uploaded a bunch of relevant images.… Keep reading

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Why I Don’t Follow Your Nonprofit or You on Twitter

Written on April 2, 2012 in Cause Marketing & Social Media
5 Comments

I have a lover affair with Twitter. But it has too end. So sorry, Twitter. I give you way too much time and attention. I have a business to build and can’t give you more time than you deserve.

Of course, Twitter isn’t the real problem. It’s not where I hang out that’s the issue. It’s all the people I meet there with their yummy conversations, insights and links.

I’ve learned a ton on Twitter, and I get most of my blog post ideas from Twitter too. But sometimes I feel like I’m looking through the dictionary for just the right word when what I really need is a thesaurus. In short, I think I’m using Twitter the wrong way.

The first step in my rehabilitation was to do something Chris Brogan did back in September: I unfollowed everyone on Twitter.

I have to admit I felt liberated as I unfollowed people.… Keep reading

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Why Every Cause Marketer Should Buy Facebook Marketing for Dummies

Written on February 13, 2012 in Cause Marketing & Social Media
15 Comments

I’m really proud of my buddy, John Haydon. He just published his first book, Facebook Marketing for Dummies. I can’t think of a person more capable of writing this title for Wiley Publishing than John. He has incredible knowledge of Facebook marketing.

I’m lucky because I don’t need this book as much you do. I have John. He and I have been friends since we met on Twitter in 2008. If I have a question about Facebook, I just call him.

Now you can too by buying this helpful book, which shares all the things John would tell me about Facebook marketing (minus all the swear words and talk about how skinny and hairy he is compared to how fat and bald I am).

Combined with John’s amazing blog, the book gives you one stop shopping for Facebook marketing advice. And all for sixteen bucks!

From a cause marketing perspective, this book is an important addition to the tool chest.… Keep reading

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IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Written on January 9, 2012 in Cause Marketing & Social Media
1 Comment

This is my featured post in Mediapost: Causes. Subscribe to its weekly newsletter and learn from some of the best thought leaders in the cause world! 

One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. When you “Like” the nonprofit’s page or the company’s page – or both, depending on the promotion – the company makes an in-kind or cash donation to the nonprofit.

A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November. “Liking” the page triggered one meal donation, and more donations were earned as fans answered football and food-related trivia questions through the 2 Minute Trivia Drill Game.

The program generated a whopping 25 million meals for Feeding American food banks across the country.

An added benefit of Facebook Like promotions is the boost in fan count on both partners’ pages as friends and family ask others to “like” the page.… Keep reading

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Why and How Nonprofits Should Use Pinterest

Written on January 3, 2012 in Cause Marketing & Social Media
29 Comments

Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! 

One site I’m committed to spending more time on in the new year is the virtual pinboard Pinterest. It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. 4,000 percent in six months!

The heavy presence of women 25-44 on Pinterest is what distinguishes it from other new social media platforms, which are generally populated by men 18-24. Here’s a site that already has the audience everyone wants: women and moms who make most of the household buying decisions.

I think most people jump on Pinterest for the same reason I did. They want a place to easily organize images and display them all in one place. No more looking at pictures one at a time. No more digging through tabs to find the album you’re looking for. It’s all right there.… Keep reading

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