Category Archives: Cause Marketing In Action

Better Homes & Gardens Launches Carving for a Cause

Written on September 15, 2011 in Cause Marketing In Action
2 Comments

The gang over at For Momentum had a great post yesterday on a new cause marketing program that Better Homes and Gardens is launching on their website this fall.

Of course, I’m a self-professed Halloween junkie (along with David Neff) so I love stuff like this.

Every fall, pumpkins and pumpkin stencils are the most popular content on BHG.com. This year — for the first time ever — Better Homes and Gardens is tapping into the popularity of its stencils to support five nonprofit partners, including For Momentum client Rebuilding Together.

This cause marketing program includes both message promotion and action-triggered donation components.

BHG projects that the Carving for a Cause campaign will generate nearly 23 million impressions (both in print and online) for its five nonprofit partners. In addition to the awareness campaign, a $2.00 donation to the charity will be made for each stencil downloaded, up to a maximum of $5,000 per charity ($25,000 total).… Keep reading

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Whole Foods Adopts QR Codes for Cause Marketing

Written on August 31, 2011 in Cause Marketing In Action
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I came across this appeal at my local Whole Foods Market. These types of cause marketing promotions are common at Whole Foods. I call them passive cause marketing because they don’t involve an ask from the cashier, unlike active cause marketing.

The signage is strategically placed right where you swipe your credit card.

This is the first time I’ve seen a QR code at the register at Whole Foods. As I’ve explained before, QR codes are a good idea. They allow consumers to better connect with the causes they support at the register.

Unfortunately, this QR code is not in a great spot. You see it but you don’t have time to act on it! I didn’t have time to get my smartphone out and scan the QR code. A better idea would be to include it on the shopper’s receipt as well.

Nevertheless, it’s good see QR codes expanding their reach.… Keep reading

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LUSH Spoils Shark Fin Soup with Soap, Cause Marketing

Written on August 26, 2011 in Cause Marketing In Action
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We all saw the good and bad of Shark’s during Discovery’s Shark Week. But even on their worse day sharks don’t deserve this: tens of millions are killed every year for nothing but their fins.

It’s just not fair. Worldwide there are only a handful of serious, but very well publicized, shark attacks on humans.

Seems like the bloodbath is on our hands, not on their teeth.

Bath and body product maker LUSH is sinking their teeth in to the problem with a shark fin soap that I plan to terrorize my kids with in the bathtub.

All proceeds benefit Shark Savers, an organization committed to saving these toothy predators – let’s hope the ones that eat obnoxious Yankee fans and guys that wear speedos on the beach. If so, God bless their work.

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Celebrate the Fourth with Cause Marketing that Supports Troops

Written on July 4, 2011 in Cause Marketing In Action
2 Comments

Happy Fourth of July! I’m celebrating the day with these three cause marketing promotions that support our troops – a great cause to support on the day we celebrate freedom.

I didn’t find these promotions. I asked you to send me your examples of Indendence Day cause marketing and you responded!

These three were the best.

In first place, Joey Leslie in San Luis Obiscpo, California sent me this promotion from Which Wich Superior Sandwiches. Which Wich will be filling the decorated bags with treats for troops overseas. This is a great example of cause marketing and shows that ANY company can find a creative way to support a cause.

Congrats to Joey Leslie and Which Wich! Joey will be receiving a copy of my new book Cause Marketing for Dummies. Which Wich will be featured in the second edition of Cause Marketing for Dummies in the chapter Top 10 Cause Marketing Promotions We Wish We Could Take Credit For.… Keep reading

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Spot Cause Marketing Fireworks – And Win My Book!

Written on June 29, 2011 in Cause Marketing In Action
1 Comment

Monday is Independence Day and I’m in search of cause marketing promotions that will help me celebrate the day! Share them with me via email, Facebook or Twitter and the person with the best submission will get my book when it hits stores the end of July!

The Fourth of July promotion that got me thinking about holiday cause marketing was Old Navy’s Operation: Care and Comfort, a program I remembered from last year. This program collected items needed by the men and women serving in Iraq and Afghanistan to ship to deployed troops by Operation: Care and Comfort. In return, customers received a discount on their purchases in-store that day. They also offered a “Buy One, Send One” special on their flag tees that sent hundreds of thousands of flag t-shirts overseas.

It was a good promotion, but this Independence Day Old Navy is putting all its marketing muscle behind the new Captain America movie.… Keep reading

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