Category Archives: Cause Marketing for Hospitals

Cause Marketing for Healthcare Organizations

Written on March 15, 2011 in Cause Marketing for Hospitals
0 Comments
NEAHP – Cause Marketing for Health Care Organizations  

Thanks to everyone who came out for our presentation yesterday at the New England Association for Healthcare Philanthropy. We had a great time and we hope you did too.

Joanna and I think you’ll find these links helpful.

What is cause marketing?

Be sure to read the post it links to and all the comments.

8 Reasons Healthcare Organizations Should Do Cause Marketing

This is the original post behind the slides in my presentation.

Point-of-Sale

The most lucrative cause marketing strategy. This post is a primer on pinups (sometimes called pinups, paper icons, mobiles, paper plaques, etc.)

Our Million Dollar Pinup Program

Here’s the back story to our program with Rhode Island based Ocean State Job Lot.

Co-marketing with Cause Marketing

Read this post on Papa Gino’s coupon book for Easter Seals, which is being sold this month!

Komen Gets Into Trouble with its Purchase Triggered Donation Program with KFC

Choosing the right cause marketing program is second only to choosing the right partner….and doing the right thing.… Keep reading

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Hospital Corporate Development Summit

Written on June 2, 2010 in Cause Marketing for Hospitals
4 Comments

Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I had a great time and it was fun to meet you all.

I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular. My blog is a great way to stay in touch with me. Subscribe to my newsletter, my RSS feed, friend me on Facebook, follow me on Twitter, etc. These are all on the sidebar to your right.

As promised I’ve included my slides in this post, but I also wanted to link you to a few posts that might be helpful to you.

In the area of cause marketing, check out my post 8 Reasons the Doctor Recommends Cause Marketing for Hospitals.

I talked a lot about pinups and point-of-sale programs in my presentation.… Keep reading

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8 Reasons the Doctor Recommends Cause Marketing for Hospitals

Written on February 17, 2010 in Cause Marketing for Hospitals
4 Comments

The doctor is in!

Many hospitals are leaders in cause marketing. Here in Boston Dana- Farber, Children’s Hospital and Boston Medical lead the charge. Nationally, St. Jude Children’s Research Hospital, City of Hope and the Children’s Miracle Network raise tens of millions of dollars each year. But many hospitals, large and small, never even try cause marketing.

Here are eight reasons why your hospital is sick not to give cause marketing a try this year.

Hospitals have a perfect emotional message. Sick children. Sick women. Poor, sick people. Sick people without insurance. Sick, old people. Moms with cancer. All of these messages are emotional hot buttons that will resonate with consumers in a cause marketing campaign. Indeed, some of the most successful cause marketing campaigns ever have involved hospitals. Right here in Boston, Stop & Shop Supermarkets has raised $40 million for The Jimmy Fund, the fundraising arm of the Dana-Farber Cancer Institute.… Keep reading

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