Here’s Pete’s description of the class.
Megan Strand of the Cause Marketing Forum and Joe Waters, author of Cause Marketing for Dummies, join me to share their insights and expertise on the field of cause marketing, the role of cause in strategic marketing campaigns, and how cause creates a bridge between product marketing and public relations. In the process, Joe and Megan share a few of their favorite campaigns and why these cause initiatives work for brand impact.
This was my first Google+ Hangout and it was a lot of fun. I hope to do more of them. Listen and learn as Megan and I talk about our favorite topic, cause marketing.