People always ask me if there’s a good alternative to traditional paper pinups. The answer is maybe.
My friend and fellow cause marketer Scott Henderson sent me this picture of a register program at Radio Shack that prompts shoppers to support LIVESTRONG after they’ve swiped their credit card. I prefer the credit card machine because there is no paper waste from the pinups, which will all end up in the trash after the program is done.
There’s one problem: promotions involving credit card machines may not be as effective and lucrative as paper pinups.
My former colleague Holt Murray and I discussed this on Twitter.
First, if there is no activation from the cashier (i.e. “Would you like to donate a dollar to fight cancer?”) nothing will happen. But this is true with paper pinups as well. No ask, no gift.
Second, the credit card machine is not a place where shoppers want to linger.… Keep reading