Category Archives: Capplause

Winners: Pinterest ‘Causes I Love Contest’

Written on January 12, 2012 in Capplause
3 Comments

Wow, choosing the winner of the Pinterest “Causes I Love Contest” was a lot of fun. But it was a tough decision too. Truth be told, I asked my wife to help.

We loved so many of the boards I decided to hand out three awards. First place gets the $250 DonorsChoose.org gift card. Second place a $100 gift card. Third place a $50 gift card.

First Place

I loved this board by Anne Spires DeLong. The pictures are wonderful and it’s clear that she loves dogs, pets and animal adoption.

Second Place

This is a great board from Jessica Stanford. Jessica’s board especially spoke to my wife with its interesting and cute pictures. We both loved all the causes that are represented on it.

Third Place

I thought Kathy Hernandez had a clever idea for her board. She pinned pictures of people that share her last name of Hernandez that she supports through Kiva.… Keep reading

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The 10 Best Cause Marketing Posts of 2011

Written on January 2, 2012 in Capplause
0 Comments

Here’s one last look back at 2011. Here are the top ten posts at Selfishgiving.com as ranked by PostRank.

  1. How Nonprofits Can Stop a Zombie Apocalypse
  2. Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent
  3. 6 Cause Marketing Promotions You Can Learn From
  4. 5 Cause Marketing Mistakes You Don’t Have to Make
  5. What Facebook’s Changes Mean for Cause Marketing
  6. For Direct Relief, Cause Marketing, Disasters are a Game
  7. The Role of Emotion in Cause Marketing
  8. 6 Thanksgiving Cause Marketing Promotions I’m Thankful for
  9. Why Steve Jobs and I Hate Charity
  10. 8 ‘Pinktober’ Promotions that Deserve a Ribbon

Other must reads on cause marketing

Anything Paul Jones writes over at Causerelatedmarketing.biz. I promise you’ll learn something from every post. I know I do.

In November, I wrote a post on cause marketing resources that every business and nonprofit  check out.

The post that caused the biggest stir in the cause marketing community was this researcher’s article: Can Supporting a Cause Decrease Donations and Happiness?: The Cause Marketing Paradox.

… Keep reading

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The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Written on December 27, 2011 in Capplause
2 Comments

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. In short, these programs inspired me and made me proud to be a cause marketer.

I hope they do the same for you! If you know of other local programs that should be added to my list – good or bad – include them in the comments section of this post. Also, I’m looking for some great cause marketing promotions to include on my cause marketing page on Pinterest!

Program: Peapod Virtual Food Drive for The Food Bank for New York City

Location: New York City

Details: Customers can create their own virtual food drive and invite friends, relatives and co-workers to support it.

Why it’s on the list: I love online cause marketing when I can find it.… Keep reading

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5 Holiday Cause Promotions that Top My Christmas List

Written on December 13, 2011 in Capplause
2 Comments

I love Christmastime! There’s classic music like Grandma Got Run Over by a Reindeer, time with friends and family (minus grandma), lots of delicious baked goods from my wife and, yes, presents!

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together.

Macy’s ‘Believe’ Campaign to Benefit the Make-A-Wish Foundation

In its fourth year, Macy’s ‘Believe’ campaign will donate $1 (up to $1 million) for each letter to Santa mailed at its stores. Macy’s doubled their donation for National Believe Day on December 9th. They even have a Believe-o-Matic app that kids can use to make their own Christmas cards.

I like this campaign because it’s a long term commitment to Make-A-Wish, has tons of different features to it and has a slick website. Check it out. It. Is. Awesome. Finally, we have a big retail chain that’s sticking its flag in the ground and saying MERRY CHRISTMAS instead of happy holidays.… Keep reading

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6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Written on November 29, 2011 in Capplause, Cause Marketing 101
5 Comments

I love when students put their education to good use.

Maggie Keenan, a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course, which shows nonprofits and businesses how to develop and execute an effective and lucrative cause marketing program.

Maggie gets an A+ for her latest effort: a regional cause marketing program to support the Chatham-Savannah Authority for the Homeless, Inc. Hodges Management Company, which owns the local KFCs, KFC/TacoBells and DQ Grill & Chills, approached the Housing Authority about doing something to help the homeless this holiday season.

Thanks to Maggie, they came up with a great campaign: Dishing Out Meals: Fighting to End Hunger & Homelessness in Our Community.

You can read all about Maggie’s outstanding cause marketing program on her blog. But let me take a moment to mention some of the things I really love about it.… Keep reading

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