Category Archives: Capplause

Day 4: Keep the Fourth of July Spirit Going All Month Long

Written on July 6, 2012 in Capplause
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Since this is my last installment of four cause marketing promotions that celebrate Independence Day, I thought I’d focus on a campaign that would take us right through the Olympics, which begin July 27th.

For $12 you can buy a stitch to the flag our athletes will carry at the Olympics in London. To date, Team USA has sold nearly 24,000 stitches with Raise Our Flag.

The money will support meals, training, equipment and everything else our athletes need to win. Remember, America’s athletes get no government funding. They can only succeed with our help.

A big Olympic thanks to Phil “The Godfather of Cause Marketing” McCarty for sharing this promotion with me.

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Day Three: 4 Ways to Celebrate the Fourth of July & Give Back

Written on July 5, 2012 in Capplause
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Just because the Fourth of July is over doesn’t mean you’ve seen your last cookout this week. Folks will be grilling, chilling and drinking right through the weekend. That’s why my third pick of the week for cause marketing that celebrates Independence Day is a Massachusetts company called 50 Back, which brews a beer called The Brew of the Brave.

When you buy this American lager, 50% of the proceeds go to five charities committed to supporting and enriching the lives of veterans and active service members and their families. Two of these organizations are the USO and Homes for Our Troops.

While 50 Back is currently only available at stores in Massachusetts, the brewers hope to soon bring this “taste of appreciation” to all 50 states.

Don’t drink beer? Try my other favorite beverage for a cause: Tevolution.

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Day Two: Four Cause Marketing Campaigns to Celebrate on the Fourth

Written on July 3, 2012 in Capplause
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The second cause marketing campaign I want to recognize this week is Flag Your Bag by Which Wich Superior Sandwiches. The sandwich shop chain is encouraging customers to decorate Which Wich bags that will be filled with goodies and sent to troops overseas.

To meet today’s deadline, you can upload a drawing online. You can also send the troops a personalized message of thanks. Sadly, there are no Which Wich stores here in New England but with 250 locations nationwide, I bet there’s one near you.

Happy Fourth of July! Have a safe and fun holiday.

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4 Cause Marketing Campaigns to Celebrate on Independence Day

Written on July 3, 2012 in Capplause
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Wristbandx largeThe Fourth of July is one of my favorite holidays so I’m combining it with my other favorite thing: cause marketing. For the next four days I’m profiling four different cause marketing programs to celebrate Independence Day.

My first pick is Starbucks’ Indivisible campaign. Indivisible isn’t a new program or specifically focused on Independence Day. It’s been around since October when Starbucks began selling the Indivisible bracelet. But this program has special meaning on the Fourth.

On June 29th, Starbuck’s Howard Schultz released an open letter to the American people.

Across the country, millions of Americans are out of work. Many more are working tirelessly yet still unable to adequately care for their families. Our veterans are not being welcomed home with the level of support they deserve. Meanwhile, in our nation’s capital, our elected leaders are continuing to put ideology over real solutions. I love America, but we all know there is something wrong.

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Today You Can Help a Family Fight Breast Cancer

Written on June 13, 2012 in Capplause
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BOSTON’S ELLIE FUND COMPETES IN TWIVE AND RECEIVE

Support the Ellie Fund Now!

Bottom-Line: I need your help TODAY (and TODAY only!) to help the Ellie Fund win a national competition being sponsored by Razoo.com. Help the Ellie Fund win its share of $30,000 in prize money.

A couple weeks ago I praised Boston-based Ellie Fund for their commitment to one thing:

The Ellie Fund is focusing its light on the challenges women face living with breast cancer. They support them with transportation to medical appointments, childcare, housekeeping, groceries and meals. The organization’s executive director, Julie Nations, knows her one thing and is mustering all her power to light the way for these women.

The Ellie Fund is a great organization and its laser-like focus on serving women with breast cancer is a model to other organizations. But when John and I were talking about the spotlight the Ellie Fund shines on women with cancer, and our participation with Twive and Receive, both of us wanted to illuminate an area that’s normally in the shadows.… Keep reading

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