Just because the Fourth of July is over doesn’t mean you’ve seen your last cookout this week. Folks will be grilling, chilling and drinking right through the weekend. That’s why my third pick of the week for cause marketing that celebrates Independence Day is a Massachusetts company called 50 Back, which brews a beer called The Brew of the Brave.
When you buy this American lager, 50% of the proceeds go to five charities committed to supporting and enriching the lives of veterans and active service members and their families. Two of these organizations are the USO and Homes for Our Troops.
While 50 Back is currently only available at stores in Massachusetts, the brewers hope to soon bring this “taste of appreciation” to all 50 states.
Don’t drink beer? Try my other favorite beverage for a cause: Tevolution.